Big Valley worked with Symantec to craft market positioning and multi-audience, multi-channel storytelling in support of its Integrated Cyber Defense platform. Starting with Blue Coat’s POV on “cloud generation” requirements, we helped post-merger Symantec package and promote its cyber defense strategy – including content strategy and assets for brand, demand and product marketing across digital and social channels, and a cross-company digital launch event.
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This blog was co-written by Scott Friedman and Mel Johnson. B2B technology
Part 2: How to Activate Your Customers and Accelerate Growth In Part