Symantec Market Segmentation Case Study
Big Valley worked with Symantec to craft market positioning and multi-audience, multi-channel storytelling in support of its Integrated Cyber Defense platform. Starting with Blue Coat’s POV on “cloud generation” requirements, we helped post-merger Symantec package and promote its cyber defense strategy – including content strategy and assets for brand, demand and product marketing across digital and social channels, and a cross-company digital launch event.
Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.
