As the pandemic shut down B2B travel, Vidyard seized the moment to position asynchronous video as the new tool for remote sales, marketing and business. We engaged influencers with executive POV, customer stories and data about the paradigm shift to video. As a result, Vidyard achieved #1 media share and brand associations versus its top eight competitors.
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Executing effective B2B social media is often similar to B2C social media,
If you’re in B2B tech, your calendar is packed with industry conferences,
A few years ago, I helped my folks pack up and move