As the pandemic shut down B2B travel, Vidyard seized the moment to position asynchronous video as the new tool for remote sales, marketing and business. We engaged influencers with executive POV, customer stories and data about the paradigm shift to video. As a result, Vidyard achieved #1 media share and brand associations versus its top eight competitors.
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By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New
Dashboards are shiny. They make us feel productive, even strategic: charts tilting
Last week at Content Marketing World in San Diego, I had the