FourKites Data-Driven Marketing Case Study
Big Valley drove outsized media share in a hot market for this supply chain pioneer when COVID-19 hit. We used weekly data to fuel trend stories and get on the evening news. We curated expert POV to lead the industry agenda from AI to sustainability. We put a spotlight on customer impact. FourKites now achieves 50+% media share and is driving record traffic and leads.
Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.
