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Top Conversations in Tech Jan’23: The Matrix was a documentary

By Inga Starrett | Research + Analytics | 0 comment | 10 March, 2023 | 0

Welcome to the January 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus December 2022) and year-over-year (versus JanuaryRead more

Top Conversations in Tech Dec’22: Another year gone bye(bye)

By Inga Starrett | Research + Analytics | 0 comment | 27 January, 2023 | 0

Welcome to the December 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus November 2022) andRead more

Top Conversations in Tech Nov’22: May The Odds Be Ever In Your Favor

By Inga Starrett | Research + Analytics | 0 comment | 22 December, 2022 | 0

Welcome to the November 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus October 2022) and year-over-year (versus NovemberRead more

Top Conversations in Tech Oct’22: What Did the Semiconductor Say to the Drone?

By Inga Starrett | Research + Analytics | 0 comment | 22 November, 2022 | 0

Welcome to the October 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2022) and year-over-year (versus OctoberRead more

Top Conversations in Tech Sept’22: Crypto Fall Comes Before the Election

By Inga Starrett | Research + Analytics | 0 comment | 28 October, 2022 | 0

Welcome to the September 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2022) and year-over-year (versus September 2021). Read more

Don’t Confuse Thought Leadership with Demand Gen

By Charlie Cooper | Content Marketing, Story + Content, Strategy + Positioning | 0 comment | 25 July, 2022 | 0

I detest the term “thought leadership.” It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to be earned. It’s not to be – or shouldn’t be – lumped into the same sentence with demand generation. SplittingRead more

Picture of a chain link linked by a red paper clip

Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

By Inga Starrett | Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 3 December, 2021 | 0

Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus September 2021) and year-over-year (versus October 2020).      Big Picture: Are you sickRead more

Top Conversations in Tech Sep’21: A Gifting Procrastinator’s Worst Nightmare

By Inga Starrett | Big Valley, Communications, Content Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 29 October, 2021 | 0

Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus August 2021) and year-over-year (versus September 2020).      Big Picture: As someone who is alreadyRead more

Top Conversations in Tech Aug’21: The sun sets on hot data summer

By Inga Starrett | Big Valley, Communications, Digital, Influencer Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 30 September, 2021 | 0

Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus July 2021) and year-over-year (versus August 2020).      Big Picture: As hot dataRead more

Top Conversations in Tech Jul’21: Now is the summer of misinformation… 

By Inga Starrett | Big Valley, Communications, Content Marketing, Media + Influencers, Research + Analytics, Story + Content, Strategy + Positioning, Top Conversations | 0 comment | 1 September, 2021 | 0

Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2021) and year-over-year (versus July 2020).       Big Picture: Despite all theRead more

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    Welcome to the January 2023 edition of Top Conversations in Technology, where we

    10 March, 2023
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