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AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2025 versus August 2025 and September 2024. We currently monitor 270+ topics, withRead more

Last week at Content Marketing World in San Diego, I had the privilege of speaking about what I call the “five feet of fear”,  that brief but daunting walk from your seat to the stage. Those steps may seem small, but they represent a larger truth: presenting is never about perfection. It’s about connection. AndRead more

Because the algorithm favors people, not logos, and your executives are busy being executives. The Company LinkedIn Page Isn’t Enough It’s a critical part of your digital presence. It’s where people go to learn who you are, what you do, and what you stand for. But when it comes to reach and engagement? The companyRead more

A conversation with Professor Brian Creech (Chair of the Department of Journalism and Communication at Lehigh University) By Karen Burke (Cybersecurity Story + Content Lead at Big Valley Marketing)  When I graduated from Lehigh University in journalism, I first worked at both newspapers and magazines before moving into book publishing and later, the tech field.Read more

By Steve Kerns Communications teams face increasing challenges to securing media coverage for their news, brand and reputation efforts, and executive thought leadership perspectives. While building better stories and adjusting expectations can be effective ways for them to demonstrate their ongoing value and impact to their CMOs, could forging new types of relationships with otherRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media can be the difference between an empty booth and a packed session—or between passive engagement and real pipeline impact. Yet, most event promotion strategies onRead more

This fall, I attended the Axios BFD Summit in New York City. The annual dealmakers summit was a half-day event consisting of engaging 20-minute on-stage discussions between top executives and Axios editors and reporters. I won’t go into the key themes here. You can find those here. Instead, as a marketing/communications professional, what stood outRead more

Engaging AI Reporters During a Hype Cycle By Ashley Paula-Legge If you’re in a communications role for an AI company that doesn’t have the brand recognition of Big Tech or let’s say Perplexity, Nvidia or OpenAI, how do you break through to reporters without AI-washing? How do you get their attention and keep it? It’sRead more

By Scott Friedman Big Valley’s “AI Disclosure and Transparency: Closing the Trust Gap” report was designed to inspire wider awareness of AI dialogues and inspire business, marketing and communications leaders to engage in more conversation about the use of AI in their product and business decision making. One key question the report focused on: WhatRead more