Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • SERVICES
  • WORK
  • INSIGHT
  • CONTACT

Internet of Things Snapshot

    Home Internet of Things Snapshot
    iot 1600

    Conversation Snapshot: Internet of Things (September '21)

    IOT conversations in the media and on social channels in September jumped one spot to No. 38, the same spot it held from May-July. Oddly, the term registered an 2% decrease in coverage volume from August, down from 25,801 to 25,345 stories. The term drove 28,051 stories in September 2019 and 23,519 in September 2020 – so 25,000 seems to have settled in as the IOT magic number.

    In September, IOT in space made headlines, as Australian companies Myriota and Spire made a deal to create and launch them. While not a new category – there are now more than 1,600 nanosatellites orbiting our planet, typically in low-earth orbits – it is growing fast. As with any technology, miniaturization is inevitable – and desirable. Tiny satellites, clustered together in a spacey IOT of sorts, can be used for low data rate communications, to gather data from multiple points and even in-orbit inspection of larger satellites. Indeed, nano-satellites can be used for university-related research – which was their original intent.

    And most satellites are WAY larger than One type of nano-satellite, a CubeSat (its units are 10 centimeter cubes), has a mass of no more than 2.9 pounds per unit. You can pack a ton of those onto any rocket Elon Musk or Jeff Bezos puts into orbit with little effect on fuel consumption. Mass eats fuel. Three pounds at a pop doesn’t.

    As one company puts it, such inexpensive tools are leading to the democratization of space (unlike the aforementioned billionaires). And now that Capt. Kirk has officially gone where (few) men have gone before, he’s going to need IOT in space. Kirk’s communicator, not to mention Spock’s tricorder, will be pretty useless without it.

    Top Brands (Social)

    See Our Other Top Conversations

    • Top Conversations in Tech Aug’22: Wrapping up summer with all eyes on the Crypto-fall

      September 29, 2022 | Big Valley,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • semiconductors layered on top of each other
      Top Conversations in Tech Jul’22: The race to win in CHIPS

      August 31, 2022 | Big Valley,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech Jun’22: AI Ethics surges in June

      July 28, 2022 | Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech May’22: Let’s talk about Venture Capital, everyone else is.

      June 28, 2022 | Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • RSA Conference 2022: Top Conversations in Security

      June 7, 2022 | Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech Apr’22: Blip or Freefall? Too soon to tell

      May 21, 2022 | Communications,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    Big Valley Marketing

    Data-Driven Consulting for
    Technology Marketers

    We support the 1% Pledge for
    early-stage corporate philanthropy

    Contact

    Founder & CEO
    Tim Marklein
    tim@bigvalley.co
    m: 415-999-2006
    @tmarklein

    Talent + Culture
    workwithus@bigvalley.co

    New Business
    hireus@bigvalley.co

    Recent Posts

    • Top Conversations in Tech Dec’22: Another year gone bye(bye)

      Welcome to the December 2022 edition of Top Conversations in Technology, where

      27 January, 2023
    • NRF 2023 Provides Glimpse of ‘What’s Next’ in Retail

      Each January the National Retail Federation (NRF) hosts their ‘Big Show’ to

      23 January, 2023
    • 2022 Lookback and 2023 Predictions: Cybersecurity in the Spotlight

      With 2022 in the rear view, one thing is crystal clear: 2022

      17 January, 2023
    Copyright 2023 | All Rights Reserved
    • People
    • SERVICES
    • WORK
    • INSIGHT
    • CONTACT
    Big Valley