Big ValleyBig ValleyBig ValleyBig Valley
  • People
  • APPROACH
  • WORK
  • INSIGHT
  • CONTACT

Internet of Things Snapshot

    Home Internet of Things Snapshot
    iot 1600

    Conversation Snapshot: Internet of Things (September '21)

    IOT conversations in the media and on social channels in September jumped one spot to No. 38, the same spot it held from May-July. Oddly, the term registered an 2% decrease in coverage volume from August, down from 25,801 to 25,345 stories. The term drove 28,051 stories in September 2019 and 23,519 in September 2020 – so 25,000 seems to have settled in as the IOT magic number.

    In September, IOT in space made headlines, as Australian companies Myriota and Spire made a deal to create and launch them. While not a new category – there are now more than 1,600 nanosatellites orbiting our planet, typically in low-earth orbits – it is growing fast. As with any technology, miniaturization is inevitable – and desirable. Tiny satellites, clustered together in a spacey IOT of sorts, can be used for low data rate communications, to gather data from multiple points and even in-orbit inspection of larger satellites. Indeed, nano-satellites can be used for university-related research – which was their original intent.

    And most satellites are WAY larger than One type of nano-satellite, a CubeSat (its units are 10 centimeter cubes), has a mass of no more than 2.9 pounds per unit. You can pack a ton of those onto any rocket Elon Musk or Jeff Bezos puts into orbit with little effect on fuel consumption. Mass eats fuel. Three pounds at a pop doesn’t.

    As one company puts it, such inexpensive tools are leading to the democratization of space (unlike the aforementioned billionaires). And now that Capt. Kirk has officially gone where (few) men have gone before, he’s going to need IOT in space. Kirk’s communicator, not to mention Spock’s tricorder, will be pretty useless without it.

    Top Brands (Social)

    See Our Other Top Conversations

    • Top Conversations in Tech: A Look Back Over Three Years

      April 7, 2022 | Big Valley,Communications,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Picture of a chain link linked by a red paper clip
      Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

      December 3, 2021 | Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech Sep’21: A Gifting Procrastinator’s Worst Nightmare

      October 29, 2021 | Big Valley,Communications,Content Marketing,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech Aug’21: The sun sets on hot data summer

      September 30, 2021 | Big Valley,Communications,Digital,Influencer Marketing,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech Jul’21: Now is the summer of misinformation… 

      September 1, 2021 | Big Valley,Communications,Content Marketing,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    • Top Conversations in Tech June 2021: What if the status quo is chaos… 

      July 27, 2021 | Big Valley,Content Marketing,Digital,Innovation,Marketing,Media + Influencers,Research + Analytics,Story + Content,Strategy + Positioning,Top Conversations

    Big Valley Marketing

    Data-Driven Consulting for
    Technology Marketers

    We support the 1% Pledge for early-stage corporate philanthropy

    Contact

    Founder & CEO

    Tim Marklein
    tim@bigvalley.co
    m: 415-999-2006
    @tmarklein

     

    Talent + Culture

    Christine Kerst
    christine@bigvalley.co
    m: 949-705-8144

    Recent Posts

    • Top Conversations in Tech: A Look Back Over Three Years

      Welcome to our latest edition of Top Conversations in Technology, where we

      7 April, 2022
    • Why Cybersecurity Must be a Top Priority in 2022

      2021 was a record year for cybersecurity. From SolarWinds, which the President

      24 January, 2022
    • Picture of a chain link linked by a red paper clip

      Top Conversations in Tech Oct’21: Seriously, can we talk about something other than Supply Chain

      Welcome to the October 2021 edition of Top Conversations in Technology, where we break

      3 December, 2021
    Copyright 2018 | All Rights Reserved
    • People
    • APPROACH
    • WORK
    • INSIGHT
    • CONTACT
    Big Valley