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Step Aside GenAI, AI Agents are Here! Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in March 2025 versus February 2025 and March 2024. We currently monitor 270+ topics, withRead more

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

From Layoffs to Artificial Intelligence and Supply Chains Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in February 2025 versus January 2025 and February 2024. We currently monitor 270+ topics,Read more

A few years ago, I helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—one of my picks was Deadline Artists, an anthology and celebration of some of America’s greatest newspaperRead more

DeepSeek Stole the Show… but Not Really Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in January 2025 versus December 2024 and January 2024. We currently monitor 270+ topics, withRead more

I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should know. Earlier in my career, I opened an email from a new client about a piece I’d ghosted for him. WithRead more

Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations. At one show in particular, I saw leading brands address the power of visual storytelling and heard various CMOs talk about how they try to involve customers and the broader community in theRead more

Call Mulder: The Case of Mysterious Drone Sightings Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in December 2024 versus November 2024 and December 2023. We currently monitor 270+ topics,Read more

What makes a poor POV? Let’s take a look at this article, “Yes, AI Will Take Your Job” as an example. AI is progressing at such a rapid pace that it will soon replace every human job, across all industries, within the next decade. There’s no need for debate—automation is inevitable, and resistance is futile.Read more

What makes a great POV? I like this WSJ piece, “How AI Could Keep Young Workers From Getting the Skills They Need” for several reasons. First, it’s not mindless bomb-throwing or clickbait nonsense. The author – an academic who teaches at Santa Barbara – presents a balanced perspective on AI that’s fair to both sidesRead more