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B2B Tech Media Landscape Changes: AI Reporters Require Clearer Press Releases

    Home Media + Influencers B2B Tech Media Landscape Changes: AI Reporters Require Clearer Press Releases
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    B2B Tech Media Landscape Changes: AI Reporters Require Clearer Press Releases

    By Dave Reddy | Media + Influencers | Comments are Closed | 24 January, 2025 | 0
    By Dave Reddy
    Practice Lead, Media + Influencers
    Host, Pressing Matters podcast

    In the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy provides early guidance on how to embrace and work with AI-powered reporters.

    The issue: AI

    On one hand, AI – the topic – has become the biggest story in B2B tech since the early days of the internet. On the other, the use of AI in the newsroom, while hotly debated, is going to change the way news is reported. SDxCentral’s StringerAI – essentially an AI-powered ‘reporter’ that turns press releases into stories for the site for a fee – is just one example of what is likely to be a growing list of AI experiments in B2B tech newsrooms. VentureBeat Editorial Director Michael Nunez, a guest on Pressing Matters back in September, is also a fan of AI in the newsroom, which has caused some public disagreements with other reporters, including Bloomberg’s AI reporter Rachel Metz.

    “If you’re not already using this stuff on a daily basis to get your work done,” Nunez said, “you’re falling behind, because a lot of people are already doing that. … Pretty soon, it’s going to be common practice.”

     

    The Adjustment: For now, make your press releases clearer.

    Granted, we all should do that anyway. But whether Nunez or Metz prove correct (chances are, it’ll be in between), we know that SDxCentral and others are taking press releases and turning them into stories via AI – some as paid media, like SDxCentral, others just as a matter of course. For those doing this as editorial, there’s no pitching here. It’s a matter of sending in the release. Experiment with the language in your releases and see what triggers AI coverage where. Learn, adjust, repeat.

    Up next, in our final installment, how do you do adjust to the rise in tech/politics stories?
    journalists, media, public relations

    Dave Reddy

    Dave leads Big Valley Marketing’s Media and Influencer Relations practice, combining strategy, relationships, insights, energy and wit to drive a steady stream of results for clients, as well as value for reporters, bloggers and analysts. Previously, Dave was head of Weber Shandwick’s West Coast Media Relations team, a specialty group focused on media strategy and media relations for West Coast clients in tech, biotech, healthcare, consumer and corporate. He also headed up the agency’s Technology Media Relations team, a media network designed on a distributed relationship model. Before entering marketing and public relations, Dave worked for seven years as a reporter with The Washington Post and the San Jose Mercury News.

    More posts by Dave Reddy

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