By Dave Reddy
Practice Lead, Media + Influencers
Host, Pressing Matters podcast
In the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy provides early guidance on how to embrace and work with AI-powered reporters.
The issue: AI
On one hand, AI – the topic – has become the biggest story in B2B tech since the early days of the internet. On the other, the use of AI in the newsroom, while hotly debated, is going to change the way news is reported. SDxCentral’s StringerAI – essentially an AI-powered ‘reporter’ that turns press releases into stories for the site for a fee – is just one example of what is likely to be a growing list of AI experiments in B2B tech newsrooms. VentureBeat Editorial Director Michael Nunez, a guest on Pressing Matters back in September, is also a fan of AI in the newsroom, which has caused some public disagreements with other reporters, including Bloomberg’s AI reporter Rachel Metz.
“If you’re not already using this stuff on a daily basis to get your work done,” Nunez said, “you’re falling behind, because a lot of people are already doing that. … Pretty soon, it’s going to be common practice.”
The Adjustment: For now, make your press releases clearer.
Granted, we all should do that anyway. But whether Nunez or Metz prove correct (chances are, it’ll be in between), we know that SDxCentral and others are taking press releases and turning them into stories via AI – some as paid media, like SDxCentral, others just as a matter of course. For those doing this as editorial, there’s no pitching here. It’s a matter of sending in the release. Experiment with the language in your releases and see what triggers AI coverage where. Learn, adjust, repeat.
