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Home Archive by category "Brand Strategy"

It’s Time to Restore Brand Strategy to its Rightful Place for B2B Technology Companies

By Scott Friedman | Brand Strategy | Comments are Closed | 23 April, 2025 | 0

In today’s hyper-competitive B2B technology landscape, it’s easy to see why brand strategy sometimes takes a back seat to demand generation or product innovation. It’s a mistake. The evidence is overwhelming: brand is not just a “nice to have”—it’s a business imperative, a strategic asset, and the foundation for sustainable growth, differentiation, and resilience. B2BRead more

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