Post-election, the term “cybersecurity” continues its climb up our top conversations in tech — ranking to the #7 spot. Over the past month, the news of the removal of Chris Krebs continued to dominate the space, as did the Cybersecurity and Infrastructure Security Agency and news about the election.

As 2020 comes to a close, the term “cybersecurity” is likely to continue to be widely discussed in the new year – especially on the heels of the SolarWinds cyber-attack that U.S. intelligence agencies have traced back to Russia. The hack rates as the largest reported breach all year – with some even branding it an act of war.

Meanwhile, President-elect Joe Biden, who takes office in a little over a month, said in a recent Bloomberg interview that cybersecurity will be a ‘top priority’. I see that as an optimistic harbinger. With the prioritization of cyber by the incoming Administration, I believe we will see the private sector continue to be tapped by both the government and media for their expertise.

The broader impact of all this on our top conversations in tech will most likely mean that the media will be ramping up its coverage and will be hungry to hear from experts willing to share their expertise and unique insights. And even though we may not be immediately returning to the pre-COVID routine holding in-person interviews, it is always a good idea to keep reporters informed either through virtual meetings, or by posting on social media.

For those who work with the media daily, it will be important to draw out your clients’ POV now and focus on the most relevant topics making news– whether that be the impact of the Biden Administration, or background on some of the latest tools being deployed to keep companies and the country safe.