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CORPORATE
COMMUNICATIONS

CORPORATE COMMUNICATIONS

Address complex business
communications assignments

Big Valley’s expert-led corporate communications consulting and services combine brand reputation approaches, integrated storytelling and marketplace research to address business-critical challenges and help clients capitalize the opportunity to grow, win and lead in today’s dynamic economy.

Our technology-focused, multi-faceted team consists of former heads of corporate communications from blue-chip technology leaders and global communications consultancy executives, as well as award-winning journalists from top technology publishers. With an average of 20+ years of B2B marketing and communications experience, Big Valley’s team is equipped to tackle some of the most complex business communications assignments including – but not limited to – financial communications, litigation communications, internal communications & change management, mergers & acquisitions, reputation recovery & management, and competitive communications.

The Corporate Communications Framework

Corporate Communications
Solutions

Communications Strategy & Planning

Successful organizations know that clear, consistent communication—combined with the right action—fuels business growth and strengthens reputation. We draw on deep expertise in strategy and planning to help clients design and execute the right communications to win, lead, and grow. This includes prioritizing the right audiences and stakeholders; understanding current perceptions and behaviors; defining narratives, language and tactics to move the needle, and coordinating timing to maximum impact. Our experts combine market intelligence, proven communications techniques, and a data-driven planning process to ensure that every action advances our clients’ business objectives.

Company News & Product Launches

A “launch” isn’t just a project. It’s an opportunity. And companies only get one opportunity to launch themselves or a product. How, when and where to launch are questions that cannot be answered quickly or lightly. With thousands of launches in its collective experience, Big Valley knows that each one is its own unique (and tricky) road. Big Valley brings all that is required to navigate that road: deliberate decision-making, project management and a keen knowledge of how, when and which key media and influencers to engage for maximum effect.

CEO & Executive Casting

A company’s executives are the embodiment of the brand. That means executive casting and thought leadership are more than communications functions. They are also sales and marketing functions. They must support the company’s business goals. To help clients achieve those goals, Big Valley works with clients to systematically formulate executive casting and thought leadership programs that elevate a company’s industry position, reputation and brand on the backbone of great stories. It helps clients create an active, distinct and influential voice via defined executive personas and platforms that set them apart.

Media & Influencer Engagement

Big Valley understands the main objective of media and influencers engagement is not simply getting coverage; rather, it is to help sell a B2B technology company’s story and its products. To achieve this goal, Big Valley delivers media coverage, speaking opportunities, strong placements in analyst reports, influencer advocacy and awards wins. Most importantly: Big Valley delivers results that matter. Rather than pitch blindly, Big Valley’s philosophy is story first, channel second: determine the angle and then carefully target the influencers who are both most likely to be interested – and who reach the most desired audience.

Issues Management & Crisis Preparation

With experience advising some of the most high-profile technology companies, Big Valley’s battle-tested corporate communications experts help brands identify vulnerabilities, optimize business continuity, manage stakeholders and plan for contingencies. Across and beyond B2B technology landscape, Big Valley has crisis experience in industries and corporate matters such as airline incidents, data and privacy breaches, product defects and recalls, company restructuring, leadership transitions, class action lawsuits, financial restatements, company mergers, acquisitions and divestitures, geopolitical risks, and regulatory issues.

Speaker Training & Media Coaching

Big Valley’s customized spokesperson training and media coaching sessions teach clients the fundamental skills needed to be effective communicators for media interviews, presentations, speaking engagements, events, customer and employee meetings, analyst briefings, and more. Unlike other programs, Big Valley doesn’t focus solely on ensuring clients don’t say the wrong thing. Big Valley helps them craft the exact right thing to say in concise, memorable ways. Sessions are designed to help trainees feel more comfortable when communicating, become better at taking the lead when communicating, and expertly handle any question.

Learn More About Our Other Practice Groups

Marketing
Strategy

Corporate
Communications

Brand
Strategy

Marketing
Intelligence

Digital and
Social Marketing

Content
Marketing

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley