A palpable transformation is taking place in B2B digital and social marketing, enabling brands to expand beyond B2C best practices and reimagine the early twentieth century CMO playbook to evolve digital and social executions from tactical add-ons to strategic imperatives. We believe that B2B brands that sharpen their intent and dream bigger about digital and social have an exciting opportunity to unlock use cases that deliver demonstrable brand strength and differentiation improvements.
To thrive in today’s fragmented and fast-moving landscape, digital and social activations must be built on the back of creativity and testing, anchored by a strong social persona and a clear brand stance. We guide clients toward manifesting this opportunity via a field-proven six-step process: Community Mapping + Follower Analysis, Competitive Benchmarking, Intelligence Gathering + Social Listening, Social Voice + Value Development, Platform Strategy + Content Pillars, Measurement Framework.
By creating balance across performance data and ongoing algorithm adjustments, connecting brand and executive voices to the channels where target audiences can receive them, and maintaining alignment across wider business, marketing and communications objectives, Big Valley’s strategic digital and social recommendations increase the effectiveness of new and evolving channels to help clients grow, win and lead.
