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MARKETING
STRATEGY

MARKETING STRATEGY

Transform marketing
into a growth engine

Marketing leaders today are under relentless pressure, expected to deliver more impact with fewer resources in an increasingly complex market. Too often, the response is to ramp up tactical execution, churning out campaigns and content without a clear strategic foundation. The result is fragmented efforts, diminishing returns, and a lack of belief in the power of marketing.

Big Valley helps CMOs and marketing leaders take a step back to move forward by developing data-driven, insight-led strategies that align marketing initiatives with business objectives. Our approach is grounded in critical thinking, deep market intelligence, and a relentless focus on value and impact. Clients gain a comprehensive roadmap for success and a new confidence in their marketing effectiveness.

Whether tackling annual planning or a new product launch, Big Valley provides the expertise and partnership to transform marketing from a perceived cost center into a growth engine for the business.

Our Marketing Strategy Roadmap

Marketing Strategy
Solutions

GTM Strategy and Planning

A strong marketing strategy starts with clarity of the market landscape, defining objectives, setting measurable success criteria, and aligning with the business. Whether it’s an annual plan or a specific launch, Big Valley partners with clients to build integrated marketing strategies that drive measurable value and impact.

Audience Targeting & Prioritization

Marketing without a well-defined audience is marketing without impact. Big Valley helps organizations refine their ideal customer profile (ICP), ensuring that messaging, content and campaigns resonate with the right buyer, increasing marketing effectiveness.

Integrated Campaign Planning

Great campaigns are born from smart strategy, precise execution, and team alignment. Big Valley delivers high-impact, integrated marketing campaigns that engage the right audiences and drive measurable results. Whether driving awareness, launching products or fueling demand, marketing investments are crafted to be effective and to enable the business.

Fractional CMO Services

For companies in need of senior marketing leadership without the cost of a full-time executive, Big Valley provides fractional CMO services to bridge the gap between strategy and execution. Our experienced marketing leaders integrate seamlessly into executive teams to provide strategic guidance, operational oversight, and execution excellence.

Competitive Strategy

Competitive pressures are constant and always evolving. Big Valley helps organizations anticipate, respond to, and differentiate against competitors with informed analysis and strategic planning. With data-driven insights and frameworks, clients optimize their marketing and gain a competitive edge.

Customer Marketing

Great companies recognize that customer relationships don’t end at a closed win. Big Valley helps businesses increase customer lifetime value by developing customer marketing strategies that deepen relationships, strengthen brand loyalty, and turn satisfied customers into powerful advocates who fuel long-term growth.

Learn More About Our Other Practice Groups

Marketing
Strategy

Corporate
Communications

Brand
Strategy

Marketing
Intelligence

Digital and
Social Marketing

Content
Marketing

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley