Meet Adriana
Adriana Nguyen
Adriana Nguyen
Social Media Manager
Adriana is a creative digital marketer, social media specialist, content creator, and brand elevator with a unique background in the hospitality industry as well as the B2B technology space. As a Social Media Manager on Big Valley’s Digital & Social Strategy team, she specializes in crafting divergent brand stories that connect organizational goals with audience needs, and she loves keeping up with all things trending across social media platforms. Before joining Big Valley, Adriana was a Marketing & Events Manager with the Minnesota Technology Association and worked with a wide portfolio of member companies including 3M, Target, and Land O’Lakes. Originally from the Twin Cities area, Adriana is currently based in beautiful Denver, Colorado and spends her free time traveling, camping, indulging in craft beer and cocktails, resisting the urge to adopt 100 dogs, and reluctantly rooting for all Minnesota sports teams.
What do you do?
As a member of the Digital + Social Strategy team, I help our clients tackle the constantly evolving world of social media with creative channel executions and campaigns. I love the challenge of finding new and authentic ways to connect our clients with their audiences, while also representing their brand, their voice, and the humans behind their technology.
From sifting through social metrics to construct the most effective strategy possible to fist-fighting the algorithm to creating animated videos and designing LinkedIn slideshows, I get to flex my analytical muscles while exploring my inventive, creative side on a daily basis.
Why Big Valley Marketing?
The smart people, the transparent leaders, and the culture of empathy.
At Big Valley, I’m not boxed into my job title. Not only am I encouraged by our leaders to explore all the complex facets of my professional interests, but I’m frequently asked how I can be better supported to do so – BV genuinely cares about my success and my happiness. Plus, I get to work with some of the most experienced and talented folks in the industry and everyone is always more than happy to share their wealth of knowledge. Most importantly, Big Valley is extremely progressive when it comes to remote work, employee advocacy, mental health awareness, paid leave policies, and more. I never feel like I have to put my work before my life to succeed here.
What’s one thing fun or surprising/unexpected about you?
I’ve worked in restaurants for over a decade (I still work at a bar three nights a week now!) and even majored in hospitality management. Up until the pandemic, I was certain I wanted to be a professional mixologist and own a speakeasy some day. From dive bars to fine dining, I’ve done it all. The hospitality industry and the very special relationships I’ve built within it have given me such a unique view on life and human behavior. I’m so grateful I get to take that service industry skillset and apply it to client-facing work at Big Valley now.
We help technology companies grow,
win, and lead through effective, expert-driven
marketing and communications.
