What do you do at Big Valley Marketing?
I head up the firm’s Media & Influencers Practice. It’s an intrepid crew that spends its days working on timely and relevant story lines with our clients and then sharing those stories with media, social influencers, analysts, and conference runners, among others. (And, yes, I personally talk with influencers all day, too.) We’ve driven more than our fair share of clips, social interactions, analyst reports, speaking slots, and so on for our clients. And the key is driving stories that matter both to the media and the client – quality, not quantity. It’s a privilege to work with this team and our clients.
Why Big Valley Marketing?
I’d spent the first three decades of my communications career working for big companies, both as a reporter and a media relations expert. I loved it. But it was time, come 2019, for me to try a start-up – and reunite with Tim and other past agency friends. I’m thrilled I made the jump. When Tim and I first worked together, we developed a Media and Influencer approach that focused on developing relationships with the Top 200 or so media and influencers in B2B – rather than the typical approach of “spray and pray”. At Big Valley, we’ve rebuilt and perfected that approach for the current media and influencer landscape. It makes for better, smarter communications and results. And, perhaps ironically, it takes less time.
What’s one thing fun or surprising/unexpected about you?
I was once car-jacked in Washington along with two clients. Nobody got hurt – although it was scary. And once we calmed down, my clients and I laughed for about 10 minutes. It’s easily the greatest example of how far I’ll go to service my clients. God help me if I ever top it.
