What do you do?
I head up the firm’s Media & Influencer Practice. It’s an intrepid crew that spends its days working on timely and relevant story lines with our clients and then sharing those stories with media, social influencers, analysts and conference runners, among others. (And, yes, I personally talk with influencers all day, too.) We’ve driven more than our fair share of clips, social interactions, analyst reports, speaking slots and so on for our clients. And the key is driving stories that matter both to the media and the client – quality, not quantity. It’s a privilege to work with this team and our clients.
Why Big Valley?
I’d spent the first three decades of my communications career working for big companies, both as a reporter and a media relations expert. I loved it. But it was time, come 2019, for me to try a start up – and reunite with Tim and other past agency friends. I’m thrilled I made the jump. When Tim and I first worked together, we developed a Media and Influencer approach that focused on developing relationships with the Top 200 or so media and influencers in B2B – rather than the typical approach of “spray and pray”. At Big Valley, we’ve rebuilt and perfected that approach for the current media and influencer landscape. It makes for better, smarter communications and results. And, perhaps ironically, it takes less time.
What is one surprising/unexpected thing about you?
I was once car-jacked in Washington along with two clients. Nobody got hurt – although it was scary. And once we calmed down, my clients and I laughed for about 10 minutes. It’s easily the greatest example of how far I’ll go to service my clients. God help me if I ever top it.
In the constantly changing media and influencer landscape, telling great B2B tech
Welcome to the July 2022 edition of Top Conversations in Technology, where we
SILICON VALLEY – Aug. 30, 2022 – Big Valley Marketing today announced