Meet David
David Bailey
Practice Lead, Story + Content
David Bailey started his career in broadcast journalism, where he learned how to thrive under constant deadlines as a producer, assignment editor and reporter. He then embarked on a 30-years-and-counting career in technology marketing, and communications. As a strategist, editor, and writer David has helped dozens of organizations, from start-ups to Fortune 500 companies, crystalize and tell their stories. At Copithorne & Bellows, David helped client HP get on the map for its first generation of business PCs and mobile devices. Over nine years at Sun Microsystems, as the company was redefining computing with Java, David held various marketing and communications positions, at different times leading public relations, sales communications, employee comms, demand generation, industry & solutions marketing, and customer storytelling. At Hewlett-Packard, he led employee communications for the 150,000+ employee enterprise group.
What do you do?
Harvard professor and leadership guru John Kotter once said, “Those in leadership positions who do not grasp or use the power of stories risk failure for their companies and for themselves.” The mission of Big Valley’s Story + Content practice is to remove that risk. We help clients craft and tell powerful and authentic stories that drive meaningful commercial connections. We are a team of veteran marketing professionals, tech journalists, writers, designers, video producers and other creative types who are skilled interviewers and expert storytellers in multiple mediums.
Why Big Valley Marketing?
It’s about the model, and the people. Instead of hordes of junior generalists trying – and failing – to be all things to all clients, we’re a team of experts. Media experts, content experts, strategy experts and analytics experts. Clients value the focus and the outstanding work product of senior team members who are deeply involved in the day-to-day work. My colleagues are some of the most accomplished professionals in technology marketing and communications, and it’s a pleasure to work with them every day.
What’s one thing fun or surprising/unexpected about you?
During Covid, I treated myself to a beautiful new Gibson Hummingbird guitar and got serious about improving my playing ability. I’m not quite ready for Carnegie Hall, but I’ve had a great time learning some basic music theory and a batch of new songs.
