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Joie Deslauriers

Media and Content Analyst
Joie is a recent graduate of Elon University, where she double-majored in Media Analytics and Strategic Communications. Elon’s Media Analytics program, the first of its kind in the nation, teaches students how to analyze, visualize, and create media messages. During her studies, Joie focused on measuring companies' media impact—whether owned, earned, or paid—and providing data-driven recommendations and insights. Before joining Big Valley, Joie completed a marketing internship where she handled event planning and conducted marketing analytics for print and media advertising. She grew up in Jamestown, Rhode Island, and has always wanted to stay close to the ocean. In her free time, you can find her at the beach, running, or attending concerts. Joie is a fan of all Boston sports teams except the Red Sox, as she likes to say she goes against the norm as she roots for the Yankees.
Email:
jdeslauriers@bigvalley.co

Meet Joie

What do you do at Big Valley Marketing?
At Big Valley, I analyze and report on our clients’ media and content, including both owned and earned media. I enjoy examining data and transforming it into insightful narratives to better understand and achieve our clients’ goals. Uncovering trends and digging deeper to understand why and how topics emerge can drive marketing decisions, and I love being part of that process.

Why Big Valley Marketing?
I recently graduated from school and was in an endless search for jobs that fit what I was looking for, until I found Big Valley Marketing. My major was media analytics and strategic communications and Big Valley Marketing highlighted the importance and value of what I had been studying. In addition to my schooling and career goals, Big Valley’s company culture, respect for people, and emphasis on digging deeper stood out to me. I believe the work being done here is truly impactful and will make a significant difference for each client.

What’s one thing fun or surprising about you?
I love camping/hiking or pretty much doing anything outdoors. I am a huge traveler and recently traveled to Tanzania to climb Mount Kilimanjaro which was a life changing experience. I hope to continue to travel and explore many more landmarks throughout the world.

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
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