What do you do at Big Valley Marketing?
I work in the Research and Analytics practice, and if that sounds sophisticated and impressive, I can tell you that is an understatement! just kidding. What we do is try to inject a bit of data-based insight into both the formulation of marketing strategy and action, as well as the evaluation of it. The processes of figuring out how to drive awareness for clients and determining the right message can be aided by identifying what audiences (market stakeholders) are thinking and saying. The research often takes the form of traditional or social media measurement, but can include other elements like surveys of B2B customers. It is also an interesting time to work in this area as market participants are constantly telling us about their interests and preferences on a variety of platforms.
Why Big Valley Marketing?
It was an opportunity to reconnect with former colleagues from my first job out of college at Applied Communications (in the year 2000!). It provides a mix of opportunity and environment that suite me perfectly. I really enjoy the chance to be creative – yes that is possible in analytics – plus I also appreciate the empowerment, flexibility and trust that comes with working for a smaller company.
What’s one thing fun or surprising/unexpected about you?
I suppose the thing that people often don’t see coming is I am not too shabby with an electric guitar. Of course, having young children at home hasn’t been conducive to that kind of self-actualization but in the past I have played in bands and recorded my own music, and hope to get back at this sometime in the not-too-distant future.
