Richard Simpson
Richard Simpson
Research + Analytics Lead
Richard Simpson is responsible for the continued advancement of data and research at Big Valley Marketing. He has experience delivering insights from many types of business-relevant data, including media analytics, consumer and B2B market research, operational and financial performance measures, web analytics, usability testing, unstructured narratives, and open source/social media research. Whether it is in informal discussions with a strategist or senior leader, or a presentation to a large corporate sales team, Richard distills complex data points into concise and actionable findings.
Before Big Valley Marketing, Richard held analytical roles at Applied Communications, Bell MTS, and he served as a consultant to Playmaker Systems and its Fortune 500 clients. More recently Richard used his advanced analysis skills to link and solve serious crimes for a Canadian law enforcement agency, ultimately becoming the organization’s key trainer/SME on advanced data mining.
Richard’s data orientation permeates into his free time as a small-cap biotech investor where he conducts meticulous open-source research, often finding intriguing cross-platform links. Beyond this, he maintains a very active lifestyle and loves spending time with his amazing family
Before Big Valley Marketing, Richard held analytical roles at Applied Communications, Bell MTS, and he served as a consultant to Playmaker Systems and its Fortune 500 clients. More recently Richard used his advanced analysis skills to link and solve serious crimes for a Canadian law enforcement agency, ultimately becoming the organization’s key trainer/SME on advanced data mining.
Richard’s data orientation permeates into his free time as a small-cap biotech investor where he conducts meticulous open-source research, often finding intriguing cross-platform links. Beyond this, he maintains a very active lifestyle and loves spending time with his amazing family
What do you do at Big Valley?
I work in the Research and Analytics practice, and if that sounds sophisticated and impressive, I can tell you that is an understatement! just kidding. What we do is try to inject a bit of data-based insight into both the formulation of marketing strategy and action, as well as the evaluation of it. The processes of figuring out how to drive awareness for clients and determining the right message can be aided by identifying what audiences (market stakeholders) are thinking and saying. The research often takes the form of traditional or social media measurement, but can include other elements like surveys of B2B customers. It is also an interesting time to work in this area as market participants are constantly telling us about their interests and preferences on a variety of platforms.
Why Big Valley Marketing?
It was an opportunity to reconnect with former colleagues from my first job out of college at Applied Communications (in the year 2000!). It provides a mix of opportunity and environment that suite me perfectly. I really enjoy the chance to be creative – yes that is possible in analytics – plus I also appreciate the empowerment, flexibility and trust that comes with working for a smaller company.
What’s one thing fun or surprising about you?
I suppose the thing that people often don’t see coming is I am not too shabby with an electric guitar. Of course, having young children at home hasn’t been conducive to that kind of self-actualization but in the past I have played in bands and recorded my own music, and hope to get back at this sometime in the not-too-distant future.
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