Richard Simpson

Richard Simpson is responsible for the continued advancement of data and research at Big Valley Marketing. He has experience delivering insights from many types of business-relevant data, including media analytics, consumer and B2B market research, operational and financial performance measures, web analytics, usability testing, unstructured narratives, and open source/social media research. Whether it is in informal discussions with a strategist or senior leader, or a presentation to a large corporate sales team, Richard distills complex data points into concise and actionable findings.

Before Big Valley Marketing, Richard held analytical roles at Applied Communications, Bell MTS, and he served as a consultant to Playmaker Systems and its Fortune 500 clients. More recently Richard used his advanced analysis skills to link and solve serious crimes for a Canadian law enforcement agency, ultimately becoming the organization’s key trainer/SME on advanced data mining.

Richard’s data orientation permeates into his free time as a small-cap biotech investor where he conducts meticulous open-source research, often finding intriguing cross-platform links. Beyond this, he maintains a very active lifestyle and loves spending time with his amazing family