What do you do at Big Valley Marketing?
I’m the Chief Innovation Officer which means I work closely with the CEO and our Senior Leaders to drive product and solution innovation, incubate new initiatives to address client needs, champion our AI strategy, products and guidelines, and serve as an advisor or lead for select clients. I’m also one of resident B2B tech nerds and a no nonsense straight-talker.

Why Big Valley Marketing?
Over the years, I’ve spent a lot of time thinking about where our industry is headed. The traditional agency model has done a lot of great work, but I believe the future increasingly belongs to independent experts and consultants – people with a built-in incentive to put clients and people first, not just the machine of the agency.

That’s a big part of why I joined Big Valley Marketing. I wanted the opportunity to work differently: to think beyond PR and media relations and focus on the full marketing and communications experience. As the lines between disciplines are blurring, and the most effective work happens when strategy, storytelling, creativity, and growth are connected.

What’s one fun or surprising/unexpected fact about you?
I once accidentally interviewed at a brothel and didn’t realize it until I was three quarters of the way through the interview. Moral of the story: pay attention to the small details and learn to read between the lines.

I can and will bore you with conversations about triathlons, skiing, 80s new wave music, and my love of movies.  I’ve completed more than 50 triathlons and have traveled all over the world, competing at the World Championships for Team USA several times. I’ve even made the treacherous swim from Alcatraz to San Francisco when I “Escaped from Alcatraz.”