What do you do at Big Valley Marketing?
I am the self-proclaimed guide to research and analytics. As the Analytics Director, I look dig into the (1) what, (2) how, and (3) why found within various media conversations to ensure that we drive strategic, insightful and actionable decisions for our clients. Contrary to popular belief, analytics and research require creativity, so I constantly search for different ways to provide relevant and timely insights. I strive to show clients why being grounded in data and knowledge is the best approach to marketing and communication.
Why Big Valley Marketing?
I quickly learned that the people of Big Valley Marketing get it. From its strong foundation of the team of experts to its continued strategic growth, Big Valley embodies compassion and intelligence that has developed a people-centric mindset. We collaborate because we understand the benefit of leveraging talent to create something unique for our clients. I celebrate the opportunity to work with such intelligent, strategic people who are all committed to the team and our clients.
What’s one thing fun or surprising/unexpected about you?
I LOVE sunrises and sunsets—seeing the sky painted with beautiful colors never fails to stop me in my tracks. Every day of my life, I’m thankful and consider it a blessing to see such beauty in the world.
