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SYMANTEC
BLOGS

CLIENT SPOTLIGHT

Transforming an active, under-managed site
into a world-class editorial property

CHALLENGE

As a leader in enterprise cyber security, we saw a clear need for an online blog platform where anyone in the industry could efficiently learn from technology providers and industry thought leaders, all in pursuit of a shared goal: helping to keep businesses safe from threats every day. The idea was fairly straightforward. The challenges were all going to be in execution.

PLAYBOOK

Transformed Symantec’s blog property, https://www.symantec.com/blogs, into an industry-leading destination for cyber security news, current threat intelligence, best practices, opinion, and analysis: 

New editorial
strategy

Used professional journalists to up-level ideas and writing, while working with internal teams to develop more engaging, reliable, and relevant content.

More efficient
implementation

Reduced categories to enable better engagement, monitoring, and analytics; implemented a reliable publishing schedule to give readers predictability and to better assess engagement.

Ongoing
management

Created a editorial review board that scopes content and ensures quality and credibility on an ongoing basis

OUTCOMES

Results for 7 months, from new blog launch (Nov’17 – May’18)

197

New
blog posts

527,265

Unique
Visitors

40,758

Social
Engagements

616,984

Social
Audience

19%

Avg. Earned
Social Topic Share

10.3%

Average Search
Topic Share

Finalist 2018 Badge

“With help from Big Valley, we’ve turned Symantec’s blog into a world-class site
for information on the latest in security and research for our customers and partners.”

AMY JOHNSON, SENIOR MARKETING MANAGER

Big Valley Marketing

Data-Driven Consulting for
Technology Marketers

We support the 1% Pledge for early-stage corporate philanthropy

Contact

Founder & CEO

Tim Marklein
tim@bigvalley.co
m: 415-999-2006
@tmarklein

 

Talent + Culture

Christine Kerst
christine@bigvalley.co
m: 949-705-8144

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