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CASE STUDY

Building an Editorial Engine

Big Valley transformed Symantec’s blogs from an under-managed site into an industry-leading editorial destination for cyber security news, threat intelligence, industry best practices, opinion, and analysis. We built a world-class editorial team, revamped the editorial strategy, upgraded content quality, created new sections for sustained readership, and improved collaboration via search, social and sales—ultimately driving engagement with 1.5M+ unique visitors over two years.

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Recent Posts

  • Big Valley at Black Hat: Observations, Reflections, Predictions

    Co-authored by Andy Shane and Joshua Swarz.  During her opening Black Hat

    17 August, 2023
  • Top Conversations in Tech Jul ’23: X Hijacks the Narrative

    Welcome to the July 2023 edition of Top Conversations in Technology, where

    10 August, 2023
  • Black Hat 2023: The Rise of Paid Media

    By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane

    1 August, 2023
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