Big Valley worked with Symantec to craft market positioning and multi-audience, multi-channel storytelling in support of its Integrated Cyber Defense platform. Starting with Blue Coat’s POV on “cloud generation” requirements, we helped post-merger Symantec package and promote its cyber defense strategy – including content strategy and assets for brand, demand and product marketing across digital and social channels, and a cross-company digital launch event.
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Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat
Welcome to the July 2023 edition of Top Conversations in Technology, where
By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane