Big Valley worked with Symantec to craft market positioning and multi-audience, multi-channel storytelling in support of its Integrated Cyber Defense platform. Starting with Blue Coat’s POV on “cloud generation” requirements, we helped post-merger Symantec package and promote its cyber defense strategy – including content strategy and assets for brand, demand and product marketing across digital and social channels, and a cross-company digital launch event.
We help technology companies grow,
win, and lead through effective, expert-driven
marketing and communications.
Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat
Welcome to the July 2023 edition of Top Conversations in Technology, where
By Big Valley Media + Influencer Leads Josh Swarz and Andy Shane