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CASE STUDY

Vlocity B2B PR Case Study

Big Valley elevated visibility for this “industry cloud” pioneer, which emerged as a unicorn in April 2019 with $100M ARR. We cultivated stories, POV and relationships to drive broad coverage across business, tech, venture and vertical media, securing 104 stories, 16 bylines and key industry awards in a year – setting up Vlocity for a $1.33B acquisition by Salesforce in spring 2020.

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Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

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Recent Posts

  • Top Conversations in Tech: February 2026

    AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI

    25 March, 2026
  • Top Conversations in Tech: January 2026

    AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives

    25 February, 2026
  • The Social Strategist’s AI Stack: A Guide to Using LLMs for Social Media Content

    By Adriana Nguyen, Senior Social Media Manager Not all AI tools are

    30 January, 2026
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  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
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