
As the pandemic shut down B2B travel, Vidyard seized the moment to position asynchronous video as the new tool for remote sales, marketing and business. We engaged influencers with executive POV, customer stories and data about the paradigm shift to video. As a result, Vidyard achieved #1 media share and brand associations versus its top eight competitors.


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By Arianna Crawford, The Social Media Explorer Platform Watch is a collection
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It can be argued that research and knowledge create ethical responsibility. Every