In May, coverage of e-commerce continued to flat-line as it did in April. The topic eked out a small gain in coverage volume month-over month, with a 3% increase from Apr’21. E-commerce ranked #6 in the most-cited terms among the top conversations in technology, which was level with the previous month. Year-over-year, it was up 4% in coverage volume (from 140,737 to 139,569), and moved up one spot in the rankings (from #7 in May’20). Several new players popped into the rankings of the most-cited brands in e-commerce in May, including DoorDash, Tokopedia and FedEx Express.
DoorDash reported blowout quarterly earnings results, announced a partnership with Rite-Aid for on-demand delivery of health and wellness essentials, while also launching a new ecommerce ordering platform aimed at independent restaurants. Tokopedia, the Indonesian technology company with a leading marketplace platform, made news by partnering with Epsilon to serve the e-commerce boom across Indonesia with a secure multi-cloud. In addition, the company announced a merger with Gojek to create $18 billion ride-hailing and e-commerce company called GoTo Group. Lastly, FedEx Express jumped into the e-commerce news fray by selecting KPMG to offer a streamlined Import One Stop Shop (IOSS) solution at a discounted fee, to help its ecommerce sellers outside of the European Union with necessary IOSS compliance.
Summer is here, cities are opening back up and people are starting to travel again. Will they continue to shop online at the level they have been during the pandemic? Will Amazon Prime Days in June give e-commerce coverage a shot in the arm? Check back next month to find out!