You’d think by now the party would be over for e-commerce with the country reopening and the media would have moved on to other things. But no…it appears that the online shopper behaviors that started during the pandemic have become ingrained and reporters are happy to continue to pull threads on the overall e-commerce story.

In February, e-commerce maintained its #4 ranking of the most-cited terms among the top conversations in technology. While its ranking was level with January, the topic continued to show impressive gains in coverage volume – gaining 8% over last month (from 131,972 stories to 142,049) and increasing a whopping 82% year- over-year increase (from 64,047 stories in Feb’20), climbing from the #8 to the #4 spot.

Besides the biggest brands in e-commerce getting their normal bevy of coverage, a few new brands became popular in e-commerce conversations in Feb. Microgaming, the UK-based gambling software company, made a big splash by releasing 20 new games. Netsuite garnered significant coverage with multiple stories about how the integration of the NetSuite ERP platform with Shopify stores adds competitive advantage to e-commerce businesses. Arrow Electronics, distributor of electronic components and enterprise computing products, continued its run as one of the top-performing stocks in the technology sector due in part to its e-commerce business. And Samsclub.com got into the act, by garnering a ton of coverage related to Walmart’s quarterly earnings and investor day in February.

The fact that e-commerce garnered more coverage in February this year than it did a few months ago in December, at the heart of holiday shopping season, is jaw-dropping and proves it has staying power as one of the hottest conversations in tech. We look forward to reporting what drives e-commerce coverage in March!