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Home Archive by category "Research + Analytics"

Top Conversations in Tech Aug’23: We have a new #1, and it’s pretty ubiquitous

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 14 September, 2023 | 0

Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versusRead more

Top Conversations in Tech Jul ’23: X Hijacks the Narrative

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 10 August, 2023 | 0

Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2023) andRead more

Top Conversations in Tech Jun’23: School’s Out for AI Summer…

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 25 July, 2023 | 0

Welcome to the June 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus May 2023) andRead more

Top Conversations in Tech May’23: AI is Definitely Having a Moment

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 23 June, 2023 | 0

Welcome to the May 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus April 2023) andRead more

Top Conversations in Tech Apr ’23: AI and security and that’s about it

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 31 May, 2023 | 0

Welcome to the April 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus March 2023) andRead more

hand holding a pen and writing on printed charts

Goodbye Time and Results, Hello Value and Impact: The New Path to Maximizing PR

By Tim Marklein | Communications, Research + Analytics, Strategy + Positioning | 0 comment | 30 May, 2023 | 0

Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t evolved beyond tactical ways of measuring impact. The two dominant methods for “valuing” PR have been time (how most agencies charge for their services) and results (how clients and agencies showRead more

Big Valley Marketing-Richard Simpson on AMEC 2023

Meaningful Metrics In Miami (at AMEC 2023)

By Richard Simpson | Communications, Marketing, Research + Analytics | 0 comment | 24 May, 2023 | 0

The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware. I was reminded of the challenges in presenting data at the 2023 AMEC Global Summit last week in Miami. (AMEC is an industry association that advocates for PRRead more

Top Conversations in Tech Mar ’23: Three years later…

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 1 May, 2023 | 0

Welcome to the March 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus February 2023) and year-over-year (versus MarchRead more

Top Conversations in Tech Feb’23: Writing in the Age of Ultron

By Inga Starrett | Research + Analytics, Top Conversations | 0 comment | 31 March, 2023 | 0

Welcome to the February 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus January 2023) and year-over-year (versus FebruaryRead more

RSAC 2023: Tips for In-Person Conferences and How to Make the Biggest Splash

By Andy Shane | Big Valley, Communications, Influencer Marketing, Innovation, Interviews + Events, Marketing, Media + Influencers, Research + Analytics, Silicon Valley, Strategy + Positioning | 0 comment | 15 March, 2023 | 3

The Roads Most Traveled Take Us to RSA 🚗 For Josh Swarz, myself, and the other seasoned professionals at Big Valley Marketing, trade shows provide an opportunity to further position our clients as thought leaders by sharing their stories with the media. With more than 2,000 shows under our collective belts, Big Valley Leadership, ClientRead more

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