Dave leads Big Valley Marketing’s Media and Influencer Relations practice, combining strategy, relationships, insights, energy and wit to drive a steady stream of results for clients, as well as value for reporters, bloggers and analysts. Previously, Dave was head of Weber Shandwick’s West Coast Media Relations team, a specialty group focused on media strategy and media relations for West Coast clients in tech, biotech, healthcare, consumer and corporate. He also headed up the agency’s Technology Media Relations team, a media network designed on a distributed relationship model. Before entering marketing and public relations, Dave worked for seven years as a reporter with The Washington Post and the San Jose Mercury News.
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I attended my first RSA Conference in 1997. While sessions have changed
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