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    Dave Reddy

    Dave leads Big Valley Marketing’s Media and Influencer Relations practice, combining strategy, relationships, insights, energy and wit to drive a steady stream of results for clients, as well as value for reporters, bloggers and analysts. Previously, Dave was head of Weber Shandwick’s West Coast Media Relations team, a specialty group focused on media strategy and media relations for West Coast clients in tech, biotech, healthcare, consumer and corporate. He also headed up the agency’s Technology Media Relations team, a media network designed on a distributed relationship model. Before entering marketing and public relations, Dave worked for seven years as a reporter with The Washington Post and the San Jose Mercury News.

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    • B2B Tech Media Landscape Changes: Use Brand Culture to Inform Messages at the Intersection of Politics, Tech and Media

    • B2B Tech Media Landscape Changes: AI Reporters Require Clearer Press Releases

    • B2B Tech Media Landscape Changes: Paid Media Should be Part of Your Editorial Strategy

    • The Future of AI in Journalism: Experts Weigh In

    • The Future of Journalism and AI

    • Pressing Matters Podcast Featuring B2B Tech Influencers

    • How to Communicate with Non-Tech Reporters

    • 2021's Pivotal Tech Trends to Watch

    • Election Media Impact: What’s a B2B Comms Pro to Do?

    • Six Rules for Pitching in the Time of COVID

    See More Posts

    Helping technology companies for ten years
    to grow, win, and lead through effective,
    expert-driven marketing and communications.

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    Recent Posts

    • Marketing Leaders: You’re Not Failing. You’re Leading in a Lonely System.

      Why even the best marketing leaders feel stuck—and how to break through.

      12 May, 2025
    • Reconsidering Pillar B2B Social Media Platforms

      By Arianna Crawford The B2B marketing and communications industry is in the

      6 May, 2025
    • Top Conversations in Tech: March 2025 Trends

      Step Aside GenAI, AI Agents are Here! Welcome to Top Conversations in

      29 April, 2025
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    • ABOUT
    • SERVICES
      • Brand Strategy
      • Marketing Strategy
      • Content Marketing
      • Corporate Communications
      • Digital and Social Marketing
      • Market Intelligence
    • CASE STUDIES
    • CULTURE
    • RESOURCES
      • Big Valley Marketing Blog
      • Pressing Matters Podcasts
      • Top Conversations in Tech
      • AI Research
    • CONTACT
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