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    Mel Johnson
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    • The Strategic Advantage Most CMOs Overlook

    • The Strategic Advantage Most CMOs Overlook: How Your Customer Relationships Can Become a Growth Engine

    • Audience Targeting Is a Strategic Imperative, Not a Tactical Checkbox

    • Ten SaaStr Takeaways: We’re All Just Kids in an AI Candy Store

    • Marketing Leaders: You’re Not Failing. You’re Leading in a Lonely System.

    • The Increasing Pressure on Marketing: Why a Strategic Approach is Non-Negotiable

    • HLTH 2024: Collaboration and Integration Light the Path to Progress

    • Clinical Research Trends from DIA 2024

    • Top 4 Tips for Mastering B2B Customer Marketing Strategy

    • Key Strategies for Digital Health Marketing

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    Helping technology companies for ten years
    to grow, win, and lead through effective,
    expert-driven marketing and communications.

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    Recent Posts

    • Four Things I (Re)Learned at VentureBeat Transform AI

      The VentureBeat Transform conference in San Francisco late last month was a

      9 July, 2025

    • Top Conversations in Tech: May 2025 Trends

      Infrastructure Access and the Diversification of AI Welcome to Top Conversations in

      26 June, 2025

    • Beyond Brand to Demand: Establishing Reputation as the Third Vital Marketing Pillar

      This blog was co-written by Scott Friedman and Mel Johnson. B2B technology

      24 June, 2025
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    • ABOUT
    • SERVICES
      • Brand Strategy
      • Marketing Strategy
      • Content Marketing
      • Corporate Communications
      • Digital and Social Marketing
      • Market Intelligence
    • CASE STUDIES
    • CULTURE
    • RESOURCES
      • Big Valley Marketing Blog
      • Pressing Matters Podcasts
      • Top Conversations in Tech
      • AI Research
    • CONTACT
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