By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative, and uniquely meaningful approaches to reaching and interacting with their audiences. Adopting and maintaining new channels is a long-haul journeyRead more
Blog
Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in July 2025 versus June 2025 and July 2024. We currently monitor 270+ topics, with data and insights going back to MarchRead more
By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans. Pitching B2B tech isn’t for the faint of heart. I’ve personallyRead more
Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.
