Blog

It’s undeniable that Facebook is no longer what it once was. Putting aside the controversies around mismanagement of private data and platforming misinformation and incendiary content, the heart of Facebook’s decline is oversaturation. When every person you have ever met, every brand you can think of, and all their thoughts are in one place, itRead more

For most of Big Valley’s B2B tech clients, LinkedIn is the sole focus of their social media strategies. It is not just a place to invest, it is THE investment. And that’s because LinkedIn has been all business, all the time. Their key features – company pages, resumes masquerading as personal profiles, and a jobRead more

By Arianna Crawford In this post we’ll address X (formerly known as Twitter). It has changed quite a bit in the last several years but is still a popular platform for B2B communications. This said, it’s not for every brand.   Historically, X was one of the most important platforms, and now it’s forcing some intriguingRead more

By Arianna Crawford The B2B marketing and communications industry is in the midst of a cultural shift in how we use social media. Our emphasis on the “old guard” platforms, like Facebook, LinkedIn, YouTube, and Twitter no longer applies the way it might have in the “build it and they will come” days of socialRead more

B2B social media isn’t boring, and it’s time we start thinking about it as strategically, creatively, and energetically as we do consumer social. For too long, B2B has been treated as the rigid, buttoned-up counterpart to consumer marketing. The assumption? Social media is best suited for B2C brands tapping into lifestyle trends and viral moments,Read more

Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best friend” voice to grow your audience and engagement. Your legal team may be strict on content approvals, your starting material isRead more

As many of us know, RSA Conference is the biggest cybersecurity trade show of the year, and RSAC 2024 was no exception, with an estimated 40,000 people in attendance. I’m no stranger to RSAC; in my role as Social Media Manager at Big Valley Marketing, I’ve covered the show from afar for many years –Read more