Blog

By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative, and uniquely meaningful approaches to reaching and interacting with their audiences. Adopting and maintaining new channels is a long-haul journeyRead more

By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative, and uniquely meaningful approaches to reaching and interacting with their audiences. Adopting and maintaining new channels is a long-haul journeyRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

By Arianna Crawford, The Social Media Explorer The Big Valley Marketing New Platforms Series is a collection of posts that aims to introduce B2B marketers and communications to new social media platforms that may enable them generate new, innovative and uniquely meaningful approaches to reaching out to and interacting with their audiences. Adopting and maintainingRead more

It’s undeniable that Facebook is no longer what it once was. Putting aside the controversies around mismanagement of private data and platforming misinformation and incendiary content, the heart of Facebook’s decline is oversaturation. When every person you have ever met, every brand you can think of, and all their thoughts are in one place, itRead more

For most of Big Valley’s B2B tech clients, LinkedIn is the sole focus of their social media strategies. It is not just a place to invest, it is THE investment. And that’s because LinkedIn has been all business, all the time. Their key features – company pages, resumes masquerading as personal profiles, and a jobRead more

By Arianna Crawford In this post we’ll address X (formerly known as Twitter). It has changed quite a bit in the last several years but is still a popular platform for B2B communications. This said, it’s not for every brand.   Historically, X was one of the most important platforms, and now it’s forcing some intriguingRead more