I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help.They typically have some core messaging developed as part of a pitch deck, web site or marketing col
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Big Valley Marketing Blog
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Why Do So Few Break Through?When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than
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It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies
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A few years ago, I conducted a “listening tour” with 35 top marketers and communicators in Silicon Valley, asking what they need from a next-generation marketing firm. Answers varied, but they all agr
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I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when th
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To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements,
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I had the opportunity to attend my first Content Marketing World in Cleveland a few months back and I was really energized by the quality of the sessions, the closing keynote by the inimitable Tina Fe
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I love it when a plan comes together.While any day is a good day to quote “The A-Team,” Hannibal Smith’s catch phrase feels particularly appropriate as we announce our newest A-Team member – and as I
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I recently helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—on
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Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams exec
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I had the chance to catch several interesting sessions at the bigger-and-badder-than-ever SaaStr 2018 in San Francisco last week. I was pleasantly surprised to see and hear content coming up more and
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It took longer than people expected, but the U.S. Centers for Medicare & Medicaid Services (CMS) came down hard on Theranos yesterday — banning the company and its CEO from owning or operating a m
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Unicorns aren’t dead yet, though some would like them to be. Others claim we’re now in a “post-unicorn” world. Whatever the future holds, the class of $1B+ private companies continues to expand and co
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Silicon Valley continues to be in the news for the wrong reasons.Theranos is the leading culprit – though not the only one – and it’s important for Valley companies to track what’s happening in the br
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Silicon Valley has been in the hot seat recently, with several companies facing major and minor media firestorms.Tesla was accused of using low-paid foreign labor for its factories. Facebook is defend
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Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the t
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Impressions are definitely not what they seem.At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by t
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As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday:PR is 80% more effective than marketingSkipping past the headline capitaliza
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I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a c
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