In collaboration with Forest Taylor. For years, marketers have been forced to prioritize brand or demand, making difficult decisions to shift budgets between the two when new challenges arose—such as
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Welcome to the August 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and a
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In the constantly changing media and influencer landscape, telling great B2B tech stories – which has always been difficult – has only become harder and harder. Far fewer reporters are covering the sp
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Welcome to the July 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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SILICON VALLEY – Aug. 30, 2022 – Big Valley Marketing today announced the hiring of Steve Kerns as the firm’s first chief marketing officer, a role in which he will be responsible for leading Big Vall
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This year marks the 25th anniversary of Black Hat, which will take place from August 6-11 at Mandalay Bay. In this interview, Steve Wylie, Vice President (Market Pillar Lead, Cybersecurity) and Gener
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Welcome to the June 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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I detest the term “thought leadership.”It’s a pet peeve, but thought leadership isn’t something that you somehow “do.” Tim Marklein nails it when he makes the case that this is something that has to b
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Welcome to the May 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adap
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Co-written with Joshua Swarz. More than 26,000 attendees, including 600+ speakers, 400+ exhibitors, and over 400 members of the media made their way to San Francisco’s Moscone Center and surrounding h
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Welcome to the special RSA Conference edition of Top Conversations in Technology. In this analysis, we break down the rankings and trend lines for 33 security topics driving news and blog conversation
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As the curtain goes up on the first in-person RSA Conference since 2020, this year marks something special. It feels like a lifetime ago since the last show, and a lot has since happened in the worl
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Gabriel Bassett is the lead data scientist and a contributing author on the Data Breach Investigations Report team at Verizon Enterprise Solutions, specializing in data science and graph theory applic
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“Thought leadership” is one of the most over-used phrases in technology marketing.Everyone wants it. Most are trying to get it. Very few have it.If you’re in the first two camps, here are a few lesson
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Welcome to the April 2022 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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Welcome to our latest edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling to help technology marketers maximize relevance and adapt to changing
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2021 was a record year for cybersecurity. From SolarWinds, which the President of Microsoft called “the largest cyberattack ever,” to Colonial Pipeline and the log4j vulnerability – it seemed like the
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Welcome to the October 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and
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Welcome to the September 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance an
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Welcome to the August 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and a
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Welcome to the July 2021 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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