Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best friend” voice to grow your audience and engagement. Your legal team may be strict on content approvals, your starting material isRead more
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The excitement – and fear – generated by Artificial Intelligence (AI) makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-killing potential as major companies edge closer to replacing employees with AI. It’s hard not to sink into a doomsday spiral – andRead more
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