One of the best and most daunting aspects of the technology industry is that it’s always changing. The market is fueled daily by both near-term changes (new products, new companies, acquisitions, etc.) and multi-year waves of change—from mainframes and desktop computing to the Internet, smartphones, social media and AI. The best technology companies are alwaysRead more
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In collaboration with Forest Taylor. For years, marketers have been forced to prioritize brand or demand, making difficult decisions to shift budgets between the two when new challenges arose—such as a new product, competitive shift, or other market disruption. Brand often lost this tug of war as the urgency of the moment drove marketers toRead more
Helping technology companies for ten years
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