Blog

By Michael Weiss Practice Leader, Content & Social I came home from Content Marketing World thinking about a question that ran through my session and many conversations with my team: As AI makes it easier to gather information and produce content, where does the real value come from? My session, “Beyond the Numbers: Turning DataRead more

By Dave Reddy Practice Leader, Media & Influencers | Host, Pressing Matters podcast There are four essential parts to any well told story: grab attention, paint a picture, humanize, resolve a problem. Even when spinning a yarn about yourself, that isn’t easy. Now do it all in 60 seconds. It’s not for the faint ofRead more

By Sharon Barclay, Chief Innovation Officer Silicon Valley doesn’t stay Silicon Valley by accident.  The Bay Area’s reputation as the world’s technology capital isn’t something we can take for granted.  Like a houseplant or a relationship, it needs to be fed, nurtured and reinforced by the companies and people who call it home.  It’s oneRead more

By Brooklynn Koon Smith, Media & Content Analyst Basking in the San Francisco sunshine and looking out over the city, I heard someone say, “The marketing hill I will die on is…” As an early-career analyst, I was excited to hear what people further along in their careers felt strongly enough about to take aRead more

AI Holds the Top Spot as Specific Narratives Lose Steam Broad AI stayed dominant, but February favored fewer breakout stories, while enterprise infrastructure, operational software, and selective security themes showed the clearest resilience. Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketersRead more

AI Splits Into Surfaces, Systems, and Safeguards Chat interfaces spiked, compute narratives returned, and deepfake risk forced integrity controls into the foreground. Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citationsRead more

By Adriana Nguyen, Senior Social Media Manager Not all AI tools are created equal, and if you’re a social strategist using ChatGPT for everything, you might be leaving results on the table. After testing three different LLMs for social strategy and content creation over the course of the last year, I’ve learned that the toolRead more

AI Kept the Crown. Execution Set the Standard. Agents broke out, control layers gained share, and umbrella narratives lost heat. Welcome to Top Conversations in Tech, where we isolate the trends gaining momentum, losing relevance, and reshaping enterprise priorities. This analysis reflects a full-year comparison of 2025 vs. 2024, based on news and blog citationRead more

AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their relevance. This month’s data reflects news and blog citations in September 2025 versus August 2025 and September 2024. We currently monitor 270+ topics, withRead more

It can be argued that research and knowledge create ethical responsibility. Every insight starts with interpretation. Every dataset is a composition of the questions we choose to ask, the audiences selected, and the assumptions we accept. Research requires assumptions and choices–otherwise, quite frankly, all work would have to start from stage one every time, withRead more