By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy asserts that brands risk missed opportunities by not addressing topics at the intersection of politics,Read more
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By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast In the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strategy, Media + Influencers expert Dave Reddy provides early guidance on how to embrace and work with AI-powered reporters. The issue: AIRead more
By Dave Reddy Practice Lead, Media + Influencers Host, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impacting how brands shape their editorial plans. Pitching B2B tech isn’t for the faint of heart. I’ve personallyRead more
Welcome to the January 2024 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the December 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the November 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-monthRead more
Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. This month’s data focuses on variations in news and blog citation volumes month-over-month (versus August 2023)Read more
Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology marketers maximize their relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versusRead more
Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adapt to changing market dynamics. In this month’s analysis, we focus on variations in news and blog citation volumes month-over-month (versus June 2023) andRead more
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