Caroline Bentley

Media & Content Analyst

Caroline recently graduated from Elon University with a B.A. in Media Analytics and Strategic Communications and a minor in Political Science. Her coursework focused on analyzing digital media performance, audience behavior, and content trends across platforms, combining content analysis with strategic thinking. She applied this background in editorial and communications roles within student media and mission-driven organizations, developing experience in digital storytelling, social media content strategy, and audience engagement. Caroline is currently based outside of Atlanta, Georgia, where she enjoys keeping up with online trends, trying new workout classes, and spending time with friends and family.

Email:

cbentley@bigvalley.co

Meet Caroline

What do you do at Big Valley Marketing?
I help monitor and analyze conversations happening across digital channels, looking for patterns, emerging trends, and opportunities. I enjoy connecting the dots between data and storytelling to uncover actionable insights for clients.

Why Big Valley Marketing?
After graduating from college, I was looking for a role where I could use both sides of my skill set in media analytics and strategic communications. Big Valley offered the chance to do exactly that while collaborating with a positive team and working with innovative clients.

What’s one thing fun or surprising/unexpected about you?
I’m a huge pop culture and music fan, and I’ve managed to see all of my top Spotify artists from the past few years live in concert. Some of my favorite memories have come from traveling to see concerts and sharing those experiences with friends and family!

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