Big ValleyBig ValleyBig ValleyBig Valley
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT

Duane MacDonald

Senior Communications Consultant
As Senior Communications Consultant, Duane MacDonald brings more than two decades of experience delivering strong results for clients and stakeholders. He has extensive background developing and implementing national and international campaigns for some of the most respected technology brands in the industry including AT&T, Cisco, Dell Technologies, Intel, and Microsoft. Duane specializes in corporate communications, executive communications, strategic media relations, and technology communications. Throughout his career, Duane has held senior level roles at several leading global PR firms where he counseled technology clients on a broad range of topics including through crisis and issues, industry disruption/ transformation, and mergers and acquisitions. Most recently Duane served as Vice President at AxiCom where he led communications efforts for Dell Technologies in their emerging edge computing and telecom business units. He was also the primary agency lead for Dell Technologies Office of the CTO where he successfully led campaigns that generated thought leadership for Dell’s global CTO on a wide range of topics including AI, edge computing, multi-cloud, quantum computing and zero trust. A proud Torontonian and die-hard Toronto sports team fan, Duane earned his B.A. in History from York University and his Post Graduate Certificate Diploma in Corporate Communications (with honors) from Seneca College.
Email:
dmacdonald@bigvalley.co

Meet Duane

What do you do at Big Valley Marketing?
I’m a Senior Communications Consultant.  It’s a position that allows me to leverage my client service experience and the media relations skills I have honed throughout my career. Being able to do both was very important to me; I love connecting the dots/ rally the troops for my clients to help them achieve their communications goals while also being on the front lines telling their stories to media and other influencers.

Why Big Valley Marketing?
There’s this old saying, “the PR industry seems small at times” and this directly ties to the relationships you build throughout your career. At Big Valley Marketing I get to work with old friends (you know who you are) again and collaborate with new ones.

What it boiled down to for me are people and culture. Big Valley has some of the best people around, and awesome people translates to great culture

What’s one thing fun or surprising/unexpected about you?
When I was 16 years old, I worked at the local thoroughbred racetrack as a hot walker where I walked horses around the shed row before and after workouts…the job also required me to muck out their stalls at times. Shortly after, my parents packed up the kids and moved outside of the city, and BOOM, my horseracing career was over! To this day, I remain a fan of the sport, and have tuned into the first Saturday in May (Kentucky Derby) for more than 30-years. Giddy up!

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

Connect

I want to hire Big Valley
hireus@bigvalley.co

I want to work for Big Valley
workwithus@bigvalley.co

Follow us
  • LinkedIn

Recent Posts

  • Is a Journalism Degree Still Worth It in 2025? Insights from Lehigh University’s Professor Brian Creech

    A conversation with Professor Brian Creech (Chair of the Department of Journalism

    22 May, 2025
  • Ten SaaStr Takeaways: We’re All Just Kids in an AI Candy Store

    Last week, I was fortunate enough to spend a couple of days

    19 May, 2025
  • To X, or Not to X

    By Arianna Crawford In this post we’ll address X (formerly known as

    13 May, 2025
Copyright 2024 Big Valley Marketing | All Rights Reserved
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley