Meet Marianna
Marianna Vyridi
Client Partner
As Client Partner, Marianna Vyridi brings more than 20 years of experience in technology communications across a broad range of segments and vertical markets. She has a successful track record of implementing the full scope of communications programs for both start-ups and leadership brands facing a variety of challenges and scenarios – including emerging markets, high growth, reinvention, and fierce competition. Marianna’s areas of expertise include strategic communications, content strategy and key message development, media/analyst relations, crisis communications, and influencer engagement. She is also a Certified Industry Analyst Relations professional by the Knowledge Capital Group. Most recently, Marianna has led efforts to drive outsized media share (50+%) for supply chain pioneer FourKites, helping to drive record traffic and leads. She also helped fixed wireless leader Cambium make the case for fast, affordable broadband via expert POV, new technology intros and compelling customer stories that have accelerated revenue growth and tripled the company’s “fixed wireless” media share. Prior to Big Valley, Marianna served as Vice President at Weber Shandwick. She received a master’s degree in Communications with honors from the University of Miami and a bachelor’s degree in Mass Media and Communications with honors from the University of Athens in Greece. In her spare time, Marianna enjoys traveling, photography and finding missing Lego bricks around the house. Born and raised in Greece, she left the Bay Area in 2005 to enjoy the South in Baton Rouge, Louisiana.
What do you do?
I am a Client Partner at Big Valley and I also play a role on our Media + Influencer team, leading client engagements with industry analysts.
As a Client Partner, I strive to deliver an exceptional client experience and make sure that our efforts deliver results. What I love the most is learning the in’s and out’s of my clients’ business and then work with our teams to build compelling programs that help clients grow and win. While serving as a Client Partner is my primarily responsibility, I also work with industry analysts. Analysts can help guide a company’s trajectory, and it’s rewarding to see how engaging with the right influencers can have a tangible impact.
Why Big Valley Marketing?
At Big Valley, I’m able to work with technology companies at every stage of growth and experience first-hand how they innovate to solve real problems. And I get to do that with a team of very senior communications and marketing professionals, who bring their A-game every day. Also, I was looking for an environment where I have the flexibility to do my best work while maintaining a work-life balance, and Big Valley provides that.
What’s one thing fun or surprising/unexpected about you?
This might not be unexpected, but certainly something I have benefited from. I was born and raised in Greece and most of my family resides there. We love traveling abroad, and we visit Greece on a yearly basis. Being able to work remotely the last couple of years has afforded me the opportunity to spend weeks at a time on the Greek isles, which my two kids love.
