Robert helps technology companies and their leaders craft strategic narratives, build relationships with audiences that last, and design content programs that turn marketing into a genuine business asset. He is a best-selling author of five books on the topic of content strategy and content marketing, and a founding member of the team that built the Content Marketing Institute into the leading voice for the practice of content marketing. Over the last decade, he’s worked with more than 500 companies—from ambitious startups to global giants—helping them elevate strategy and build marketing that matters. His Content Marketing Strategy course is the official certification program of the American Marketing Association. Robert is known for helping marketing teams turn chaos into confidence - with clarity, empathy, and the occasional rabbit hole story. He co-hosts This Old Marketing, the oldest marketing news podcast with more than 20,000 listeners in 150+ countries, and regularly leads workshops and keynotes around the world. Whether he’s guiding a room full of executives or helping a team find its story, Robert’s goal is simple: He helps teams find the signal, keep the soul, and do less of what never worked in the first place.