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Home Articles posted by Joshua Swarz (Page 2)

2021 PR Trends: Adapting to Change

By Joshua Swarz | Big Valley, Communications, Media + Influencers | Comments are Closed | 16 December, 2020 | 2

Long after we close the books on 2020, the impact of COVID-19 will remain – not only for the lives lost to the pandemic but also for the truly seismic changes it forced in the way we work. And while every industry was forced to undergo sharp, sometimes painful transformations in the last 12 months,Read more

Broadcast journalism on set

Navigating COVID PR Strategies

By Joshua Swarz | Communications, Media + Influencers | Comments are Closed | 9 September, 2020 | 0

2020 has been quite the year for news: COVID-19, mass unemployment, social justice protests in the streets, a wildly fluctuating stock market – and then we have the upcoming elections. All this has forced an increasingly stretched media to become even more selective about what it covers. In my last blog post, I spoke withRead more

The Impact of 24/7 ‘Breaking News’ on U.S. Media

By Joshua Swarz | Communications, Influencer Marketing, Media + Influencers, Strategy | Comments are Closed | 4 June, 2020 | 0

In recent years, a financially strapped media industry has been tasked with the impossible job of doing more with less. This could not be any clearer than it is now. The joke among reporters is that even in the best of times, the media industry is usually in a depression. That may be a bit of exaggeration, but these are clearly not the best of times.Read more

The Role of Corporate Social Responsibility

By Joshua Swarz | Silicon Valley, Strategy | Comments are Closed | 28 April, 2020 | 0

Since the beginning of this epidemic, one positive part of our ‘new normal’ has been the emergence of what CNN anchor Chris Cuomo dubs ‘AmeriCANs.’ While the ranks of these AmeriCANs include people going the extra mile for their neighbor, as well as the front-line workers doing extraordinary work on the public’s behalf, corporations are also stepping up. From car companies, like GM and Hyundai offering financial relief to their customers to companies like Salesforce pledging no significant layoffs over the next three months, these companies are both buildingRead more

Leading PR Strategies for the New Normal

By Joshua Swarz | Communications, Media + Influencers | Comments are Closed | 26 March, 2020 | 0

Over the past several weeks, our lives have been disrupted. Schools, shops, sports, conferences, concerts, businesses – even countries have closed, leaving us trying to figure out what this new normal will look like. For the time being, it is still to be determined. While for most of us the ‘new normal’ will most certainlyRead more

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