In today’s hyper-competitive B2B technology landscape, it’s easy to see why brand strategy sometimes takes a back seat to demand generation or product innovation. It’s a mistake. The evidence is overw
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One of the best and most daunting aspects of the technology industry is that it’s always changing. The market is fueled daily by both near-term changes (new products, new companies, acquisitions, etc.
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SAN JOSE, Calif., April 14, 2025 – Big Valley Marketing today formally launched three new consulting practices—Brand Strategy, Marketing Strategy, and Market Intelligence—to help B2B technology leader
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As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and
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From Layoffs to Artificial Intelligence and Supply ChainsWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology market
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B2B social media isn’t boring, and it’s time we start thinking about it as strategically, creatively, and energetically as we do consumer social.For too long, B2B has been treated as the rigid, button
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Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best frien
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If you’re in B2B tech, your calendar is packed with industry conferences, customer summits, and webinars. But simply showing up isn’t enough. Successfully marketing your event presence on social media
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A few years ago, I helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of int
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DeepSeek Stole the Show… but Not ReallyWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their
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I expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, particularly when so many writers miss the mark. I should kno
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the fourth part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strat
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Several years ago, I was pleasantly surprised to see and hear content strategy discussed more in B2B technology tradeshow panels and conversations.At one show in particular, I saw leading brands addre
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Did you expect the week of January 27th to start off with a sharp drop of over $100B+ in Wall Street stocks? For news outlets to cover a seemingly unknown artificial intelligence organization with gre
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Call Mulder: The Case of Mysterious Drone SightingsWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers ma
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the third part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strate
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What makes a poor POV? Let's take a look at this article, "Yes, AI Will Take Your Job" as an example.AI is progressing at such a rapid pace that it will soon replace every human job, across all indust
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What makes a great POV? I like this WSJ piece, "How AI Could Keep Young Workers From Getting the Skills They Need" for several reasons. First, it’s not mindless bomb-throwing or clickbait nonsense. Th
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcastIn the second part of a series on how B2B tech media landscape changes are impacting how brands shape their editorial strat
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By Dave ReddyPractice Lead, Media + InfluencersHost, Pressing Matters podcast This is the first in a series of posts on how the B2B tech media landscape is changing and how those changes are impa
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It’s not easy for a B2B tech company to break through with earned media.Editorial teams continue to shrink. Only the biggest of the big tech giants is covered with regularity. And very few of tech's d
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