By Charles Cooper B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps
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Regulations, Fraud, and the ElectionWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their re
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In the fast-paced world of technology and business, one trend stands out like a glitch in the system: tech executives are delivering increasingly bland and uninspired commentary. This phenomenon, best
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Building on last year's post about AI and journalism, Season 2 of our Pressing Matters podcast focused on asking all of our guests how they figured AI would impact the future of journalism.A dozen epi
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AI and Cybersecurity Conversations Dominate Summer 2024 DiscussionsA Rollercoaster to End the SummerWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shiftin
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With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas.
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For years, DevSecOps was supposed to usher in a world in which applications would be secure by design.Earlier development approaches such as Waterfall, Agile, DevOps, and Shift-left tacked on security
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Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReadin
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Top Conversations in Technology for MarketersWelcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize
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Data Analytics Insights on Microsoft/CrowdStrike IT OutageThe Microsoft/CrowdStrike IT outage of July 19th, 2024 might go down as one of the biggest crisis spillovers in recent history. From thousands
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Late last month, hundreds of technology, visionaries and media, descended on downtown Toronto for the Collision 2024 conference to share ideas, articulate emerging technologies and innovations that wi
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Black Hat USA 2024: Insights from Cybersecurity Storytelling StrategistsWhile annual threat research reports like Verizon DBIR make big media splashes, the reality is security vendors, reporters, and
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Last month, I had the privilege of attending the DIA 2024 conference, the premier event for professionals in drug development and regulatory affairs.Often, this group of 5,000 clinical research profes
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Earlier this month, we took a broad look at the Top Conversations in Tech in May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for
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Collision Toronto 2024 (aka Web Summit Vancouver starting May 2025) is a wrap. According to the University of Toronto, Collision – billed as the fastest-growing technology event in North America – bro
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Earlier this month, we took a broad look at the Top Conversations in Tech for May 2024, where we analyze hot and declining trends to help technology marketers maximize their relevance. Join us now for
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Top Conversations in Tech: May 2024Welcome to Top Conversations in Tech, where we isolate the hottest trends, falling stars and shifting market dynamics to help technology marketers maximize their rel
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As many of us know, RSA Conference is the biggest cybersecurity trade show of the year, and RSAC 2024 was no exception, with an estimated 40,000 people in attendance. I’m no stranger to RSAC; in my ro
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With #RSAC officially in the books, it’s time to pause and reflect on what we saw and learned. Was this year’s show the G.O.A.T., as promised by RSAC Chairman Hugh Thompson in his opening keynote? The
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In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing i
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One of the most critical parts of a B2B tech company’s marketing strategy is leveraging your early adopter customers through a strategic customer marketing program. Before you can cross that chasm and
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