Big ValleyBig ValleyBig ValleyBig Valley
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT

Blog

Home Articles posted by Karen Burke

Black Hat USA 2025 Key Takeaways

By Karen Burke | Events | Comments are Closed | 14 August, 2025 | 0

By Karen Burke and Chris Palm With Black Hat USA 2025 now officially over, it’s time to reflect on what we saw and heard. With Black Hat reporting fewer in-person attendees than last year, attendance did appear lighter at both the sessions and on the exhibit floor. As predicted, AI was everywhere, including a stand-aloneRead more

Q&A about Black Hat USA 2025 with Steve Wylie

By Karen Burke | Tech Industry Events | Comments are Closed | 21 July, 2025 | 0

By Karen Burke Black Hat, one of the industry’s signature events, will take place from August 2-7 at Mandalay Bay in Las Vegas. In this interview, Steve Wylie, Vice President and General Manager of Black Hat, previews what’s new this year, top content themes, the value the show delivers beyond lead generation, and how exhibitorsRead more

Is a Journalism Degree Still Worth It in 2025? Insights from Lehigh University’s Professor Brian Creech

By Karen Burke | Big Valley, Communications, Content Marketing, Interviews + Events, Marketing, Story + Content | Comments are Closed | 22 May, 2025 | 0

A conversation with Professor Brian Creech (Chair of the Department of Journalism and Communication at Lehigh University) By Karen Burke (Cybersecurity Story + Content Lead at Big Valley Marketing)  When I graduated from Lehigh University in journalism, I first worked at both newspapers and magazines before moving into book publishing and later, the tech field.Read more

Q&A with Ben Waring, Director of Global PR & Communications, RSAC

By Karen Burke | Big Valley, Communications, CyberSecurity, Events, Interviews + Events, Marketing, Media + Influencers, News Release, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 April, 2025 | 0

As Director of Global PR & Communications for RSAC, Ben Waring has a unique vantage point to view how this important security conference is put together each year, from the speakers and topics and the fast-growing registered media list to the many new initiatives and activities, which keep the event fresh and informative for itsRead more

Black Hat USA 2024 Key Takeaways

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 21 August, 2024 | 0

With Black Hat USA 2024 now officially over, it’s time to reflect on what we saw and heard. The event welcomed more than 20,000 in-person attendees at the Mandalay Bay Convention Center in Las Vegas. Although smaller by half in terms of the number of attendees compared to RSAC, Black Hat seemed crowded and itsRead more

Black Hat 2024 Preview: Key Cybersecurity Trends and Insights

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 2 August, 2024 | 0

Cybersecurity Expert Tips for Making the Most of Black Hat USA 2024 As we head into a busy week at Black Hat USA, cybersecurity – and cybersecurity vendors – are making headlines. The recent DarkReading story, “Security Firm Accidentally Hires North Korean Hacker, Did Not KnowBe4,” is a sober reminder of the nation state threatRead more

The Art of Threat Research Storytelling

By Karen Burke | Big Valley, Interviews + Events, Media + Influencers, Story + Content, Strategy, Tech Industry Events | Comments are Closed | 10 July, 2024 | 0

Black Hat USA 2024: Insights from Cybersecurity Storytelling Strategists While annual threat research reports like Verizon DBIR make big media splashes, the reality is  security vendors, reporters, and government agencies are doing threat research storytelling everyday. With cybersecurity a national security issue, the “how” these stories get told is more important than ever. With BlackRead more

Insights and Reflections from RSA Conference 2024

Key Takeaways from RSA Conference 2024

By Karen Burke | Uncategorized | Comments are Closed | 24 May, 2024 | 0

With #RSAC officially in the books, it’s time to pause and reflect on what we saw and learned. Was this year’s show the G.O.A.T., as promised by RSAC Chairman Hugh Thompson in his opening keynote? The short answer is yes. The Big Valley team attended sessions, walked the floor, and facilitated media interviews while representingRead more

RSAC 2024 Highlights and Insights

By Karen Burke | Uncategorized | Comments are Closed | 6 May, 2024 | 0

In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing initiative. Now, twenty years later, for the first time, U.S. Secretary of State Antony J. Blinken will keynote. Secretary of Homeland Security Alejandro Mayorkas willRead more

Trends in Cybersecurity Media for 2024

By Karen Burke | Uncategorized | Comments are Closed | 24 April, 2024 | 0

This November will mark the 10th anniversary of the cyberattack against Sony Pictures. A watershed moment for the cybersecurity industry, it put a spotlight on the risk posed by nation-state attacks and the negative fallout impacting the company’s finances, brand reputation and employees. In 2024, the cybersecurity stakes are higher than ever. With RSA ConferenceRead more

12

Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.

Connect

I want to hire Big Valley

hireus@bigvalley.co


I want to work for Big Valley

workwithus@bigvalley.co

Follow us
  • LinkedIn

Recent Posts

  • Platform Watch: Mastodon

    By Arianna Crawford, The Social Media Explorer Platform Watch is a collection

    12 December, 2025
  • Platform Watch: Threads

    By Arianna Crawford, The Social Media Explorer Platform Watch is a collection

    5 December, 2025
  • Platform Watch: Substack

    By Arianna Crawford, The Social Media Explorer Platform Watch is a collection

    13 November, 2025
Copyright 2024 Big Valley Marketing | All Rights Reserved
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT
Big Valley