A few years ago, I conducted a “listening tour” with 35 top marketers and communicators in Silicon Valley, asking what they need from a next-generation marketing firm. Answers varied, but they all agr
Read more
Big Valley Marketing Blog
Comments are Closed
Comments are Closed
I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when th
Read more
Read more
Comments are Closed
To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements,
Read more
Read more
Comments are Closed
I had the opportunity to attend my first Content Marketing World in Cleveland a few months back and I was really energized by the quality of the sessions, the closing keynote by the inimitable Tina Fe
Read more
Read more
Comments are Closed
I love it when a plan comes together.While any day is a good day to quote “The A-Team,” Hannibal Smith’s catch phrase feels particularly appropriate as we announce our newest A-Team member – and as I
Read more
Read more
Comments are Closed
I recently helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—on
Read more
Read more
Comments are Closed
Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams exec
Read more
Read more
Comments are Closed
I had the chance to catch several interesting sessions at the bigger-and-badder-than-ever SaaStr 2018 in San Francisco last week. I was pleasantly surprised to see and hear content coming up more and
Read more
Read more
Comments are Closed
It took longer than people expected, but the U.S. Centers for Medicare & Medicaid Services (CMS) came down hard on Theranos yesterday — banning the company and its CEO from owning or operating a m
Read more
Read more
Comments are Closed
Unicorns aren’t dead yet, though some would like them to be. Others claim we’re now in a “post-unicorn” world. Whatever the future holds, the class of $1B+ private companies continues to expand and co
Read more
Read more
Comments are Closed
Silicon Valley continues to be in the news for the wrong reasons.Theranos is the leading culprit – though not the only one – and it’s important for Valley companies to track what’s happening in the br
Read more
Read more
Comments are Closed
Silicon Valley has been in the hot seat recently, with several companies facing major and minor media firestorms.Tesla was accused of using low-paid foreign labor for its factories. Facebook is defend
Read more
Read more
Comments are Closed
Unicorns are a phenomenon. Over the past 18 months, they have gone from mythical creature to tech meme – spawning greed and envy for global entrepreneurs, investors and recruiters, while feeding the t
Read more
Read more
Comments are Closed
Impressions are definitely not what they seem.At first, they were used as a foundational unit of measure for publishers and advertisers, who built an entire economy negotiating to buy impressions by t
Read more
Read more
Comments are Closed
As a long-time content marketer and public relations guy, I was intrigued — and conflicted — to see this headline yesterday:PR is 80% more effective than marketingSkipping past the headline capitaliza
Read more
Read more
Comments are Closed
I’m not the first to say it, and I won’t be the last: Silicon Valley is a special place. Sure it’s where most of the world’s leading-edge technology was born, but it’s so much more than that. It’s a c
Read more
Read more
Helping technology companies for ten years
to grow, win, and lead through effective,
expert-driven marketing and communications.
