The 1987 sleeper hit turned cult classic, The Princess Bride, is a fairy tale about true love, replete with pirates and sword fights, a damsel in distress, and the delight of unexpected friendship. It
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Big Valley Marketing Blog
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There are times to pitch reporters during a crisis and then there are times to stay far, far away.As the world copes with the coronavirus outbreak and its social, business and policy impacts, there ar
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Over the past several weeks, our lives have been disrupted. Schools, shops, sports, conferences, concerts, businesses – even countries have closed, leaving us trying to figure out what this new normal
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Man, these are crazy times. It seems like everything in the media is tied to coronavirus, either the threat or the misinformation, depending on what you are reading. It turns out that from a data pers
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Five Tips for Executives In Search of the Right Ghost WriterI expect many tech executives must largely live in fear of ghost writers. Putting your name to someone else’s writing is a scary prospect, p
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I’m part of a generation of (aging) sports fans who grew up listening to Howard Cosell, the ABC broadcaster who became famous for “telling it like it is.”In an era when sports announcers were expected
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In the sports world, complaining about referees and “bad calls” is an ancient pastime – and the lifeblood of sports talk radio. Fans get frustrated and they need to vent.It’s different, of course, whe
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I’ve met with a bunch of startups and larger companies recently that say they need “messaging” help.They typically have some core messaging developed as part of a pitch deck, web site or marketing col
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Why Do So Few Break Through?When I started out in tech in the Valley, we were still producing physical clip reports using x-acto knives and Elmer’s paste. The office memo was far more commonplace than
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It’s not easy for a b2b tech company to break through in a media environment that spends such an inordinate amount of time reporting on the big tech companies, scandals, and, well, big tech companies
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A few years ago, I conducted a “listening tour” with 35 top marketers and communicators in Silicon Valley, asking what they need from a next-generation marketing firm. Answers varied, but they all agr
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I recently binge watched Amazon’s new take on Tom Clancy’s CIA-analyst-turned-field-operative, Jack Ryan (played by John Krasinksi, formerly John Halper in “The Office”). Early in episode one, when th
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To my ear, tone-deaf communications reached new decibel levels in 2018, with the tech world contributing mightily to the noise. It was a shrieking cacophony of a year, brimming with inept statements,
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I had the opportunity to attend my first Content Marketing World in Cleveland a few months back and I was really energized by the quality of the sessions, the closing keynote by the inimitable Tina Fe
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I love it when a plan comes together.While any day is a good day to quote “The A-Team,” Hannibal Smith’s catch phrase feels particularly appropriate as we announce our newest A-Team member – and as I
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I recently helped my folks pack up and move to a new place. During the packing and purging of decades of accumulated stuff, my Mom invited me to peruse the bookshelves and take anything of interest—on
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Misalignment is the scourge of the modern marketing department, and it’s no surprise why: So many channels to manage with no way to predict the customer journey. Highly fragmented roles and teams exec
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I had the chance to catch several interesting sessions at the bigger-and-badder-than-ever SaaStr 2018 in San Francisco last week. I was pleasantly surprised to see and hear content coming up more and
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It took longer than people expected, but the U.S. Centers for Medicare & Medicaid Services (CMS) came down hard on Theranos yesterday — banning the company and its CEO from owning or operating a m
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Unicorns aren’t dead yet, though some would like them to be. Others claim we’re now in a “post-unicorn” world. Whatever the future holds, the class of $1B+ private companies continues to expand and co
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Silicon Valley continues to be in the news for the wrong reasons.Theranos is the leading culprit – though not the only one – and it’s important for Valley companies to track what’s happening in the br
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