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Big Valley Marketing Blog

Global Supply Chain by Midjourney

Supply Chain Innovation: Insights from Experts

By Laura Bodré | Comments are Closed
Unless you were working in logistics, you probably didn’t think much about the supply chain before 2020. But as it did in so many arenas, the pandemic changed everything: today, port closures and cana
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Top Conversations in Tech Oct’23: And now for something really frightening…

By Inga Starrett | Comments are Closed
Welcome to the October 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
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Cybersecurity Lessons from Karen Burke’s 20+ Years

By Andy Shane | Comments are Closed
This blog was co-authored by Joshua Swarz and Andy Shane.Over the past 20 years, cybersecurity has made its way into the public sphere of conversation. The days of companies ignoring cyberattacks are
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September 2023 Technology Trends Overview

By Inga Starrett | Comments are Closed
Welcome to the September 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technolo
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October Cybersecurity Awareness Month: A Conversation with CyberScoop’s AJ Vicens

Cybersecurity Tips from Industry Expert AJ Vicens

By Joshua Swarz | Comments are Closed
This is the first of several pieces we'll publish in honor of Cybersecurity Awareness Month, though it's more Cybersecurity 365 for co-authors Josh Swarz and Andy Shane. Below is their interview with
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AI at TechCrunch Disrupt: Ethics, Disinformation and Content

Navigating AI Ethics: Disinformation and Content

By Ashley Paula-Legge | Comments are Closed
While its impact can be over-hyped or exaggerated, AI is arguably fueling the largest technology transformation since the .com era. And is forever changing the way we live and work.So it was quite fit
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Content That Sells: Sales Enablement Content That Works

Creating Effective Sales Enablement Content

By Karen Burke | Comments are Closed
According to the American Marketing Association, the majority of marketing goes unused by sales — 90 percent of it, in fact. This is a significant problem, especially since 87% of B2B buyers say that
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Fast Company Innovation Festival 2023 - Humanizing Gen AI

Humanizing AI: A New Frontier

By Joshua Swarz | Comments are Closed
On a bright, crisp, and clear day in New York City, I, along with thousands of other tech geeks, descended upon lower Manhattan to join together at the Fast Company Innovation Festival. Like many othe
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Is AI the future of journalism? Reflections on Pressing Matters, Season 1 with the Big Valley Media + Influence Team

The Future of Journalism and AI

By Dave Reddy | Comments are Closed
Writing with soul – can AI do it?As the art – or perhaps the act – of writing becomes increasingly automated, I often wonder what my first PR boss and noted grammarian, the late Fred Hoar, would think
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August 2023: Overview of Tech Trends

By Inga Starrett | Comments are Closed
Welcome to the August 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month. Our monthly analysis is designed to help technology
Read more

Top Cybersecurity Trends from Black Hat 2023

By Karen Burke | Comments are Closed
Co-authored by Andy Shane and Joshua Swarz. During her opening Black Hat 2023 keynote, “Guardians of the AI Era: Navigating the Cybersecurity Landscape of Tomorrow,” Maria Markstedter, Founder and CEO
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Top Conversations in Tech Jul ’23: X Hijacks the Narrative

By Inga Starrett | Comments are Closed
Welcome to the July 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Black Hat 2023: Insights into Paid Media

By Joshua Swarz | Comments are Closed
By Big Valley Media + Influencer Leads Josh Swarz and Andy ShaneBlack Hat USA, which gathers a mix of hackers, threat intelligence analysts, and corporate security folks, returns to Las Vegas’s Mandal
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Robot writing with a quill pen

Why AI Storytelling Misses the Essence of the Story

By Laura Bodré | Comments are Closed
Yes, AI can write. But it can't tell your story.As Taylor Berger scrawled across her sign in the early days of the Writers Guild of America protests, “AI doesn’t have childhood trauma.” Leave it to th
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Top Conversations in Tech Jun’23: School’s Out for AI Summer…

By Inga Starrett | Comments are Closed
Welcome to the June 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ada
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Top Conversations in Tech May’23: AI is Definitely Having a Moment

By Inga Starrett | Comments are Closed
Welcome to the May 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and adap
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The Role of AI in Transforming Communications

By Ashley Paula-Legge | Comments are Closed
The excitement – and fear – generated by Artificial Intelligence (AI)  makes it hard to know what to think about AI in communications. Much of the conversation has focused on the technology’s job-kill
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Top Conversations in Tech Apr ’23: AI and security and that’s about it

By Inga Starrett | Comments are Closed
Welcome to the April 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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hand holding a pen and writing on printed charts

Elevating PR Measurement

By Tim Marklein | Comments are Closed
Public relations and communications skills have never been more important for business and organizational success. However, the functions don’t get the respect they deserve because the industry hasn’t
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Big Valley Marketing-Richard Simpson on AMEC 2023

AMEC Summit 2023: Key Insights Revealed

By Richard Simpson | Comments are Closed
The communications industry suffers from the portrayal of basic data observations as insights. At the same time, key insights can often be lost in the noise of data-rich slideware.I was reminded of th
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Top Conversations in Tech Mar ’23: Three years later…

By Inga Starrett | Comments are Closed
Welcome to the March 2023 edition of Top Conversations in Technology, where we break down which topics are leading, rising and falling each month to help technology marketers maximize relevance and ad
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Recent Posts

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