Big ValleyBig ValleyBig ValleyBig Valley
  • ABOUT
  • SERVICES
    • Brand Strategy
    • Marketing Strategy
    • Content Marketing
    • Corporate Communications
    • Digital and Social Marketing
    • Market Intelligence
  • CASE STUDIES
  • CULTURE
  • RESOURCES
    • Big Valley Marketing Blog
    • Pressing Matters Podcasts
    • Top Conversations in Tech
    • AI Research
  • CONTACT

RSAC 2024 Highlights and Insights

    Home Uncategorized RSAC 2024 Highlights and Insights
    NextPrevious

    RSAC 2024 Highlights and Insights

    By Karen Burke | Uncategorized | Comments are Closed | 6 May, 2024 | 0

    In February 2004, Microsoft Chairman and Chief Software Architect Bill Gates made headlines when he keynoted the RSA Conference, for the first time, to talk about the company’s Trustworthy Computing initiative. Now, twenty years later, for the first time, U.S. Secretary of State Antony J. Blinken will keynote. Secretary of Homeland Security Alejandro Mayorkas will keynote the next morning, where he will speak on “Homeland Security in the Age of Artificial Intelligence.” 

    Security vendors and researchers no longer are dominating the conversation at the RSA Conference. In recent years, we have seen a significant increase in public sector officials speaking at both Black Hat and the RSA Conference. Yet this is the first time that a secretary of state will speak at #RSAC and underscores the critical role that cybersecurity plays in our national security.

    In addition to the secretary of state, speakers from the NSA, CISA and the White House will be speaking on a wide range of topics, from the “State of the Hack 2024” to “A World on Fire: Playing Defense in a Digitized World… and Winning,” with the latter conversation will feature both CISA head Jen Easterly and her predecessor, former CISA head Chris Krebs, moderated by Washington Post reporter Joe Menn.  

    Greater collaboration between the private and public sector will be one of the key takeaways from the show. The risk of AI will dominate the conversations on the stage and show floor, although the use of AI by threat actors “has so far been mostly theoretical and experimental,” according to the Verizon DBIR 2024 published last week. In the meantime, the DBIR revealed that the exploitation of vulnerabilities as an initial access step for a breach grew by 180%— almost triple that of last year— fueled in part by the MOVEit vulnerability and several other zero-day exploits used by ransomware actors. Security vendors will use this news to put a spotlight on the importance of good cybersecurity hygiene. Other timely topics such as election security and ransomware will make headlines coming out of the show.  

    With 15-time GRAMMY® Award-winning artist Alicia Keys and Emmy award-winning actor Jason Sudekis also expected to deliver keynotes, this year’s RSA Conference will not only inform but also entertain. 

    As always, it is ultimately the “power of community” that makes the RSA Conference a “must-attend” event every year. Security practitioners are masters of their craft who are committed to their mission to making the Internet safer for all users. The Big Valley team members too are masters of their craft, steeped in cybersecurity domain expertise and working closely with our cybersecurity clients to achieve their business objectives.  

    Want to learn more?  Meet us at the show – email me at kburke@bigvalley.co to schedule some time together.

    No tags.

    Karen Burke

    More posts by Karen Burke

    Related Post

    • Platform Watch: Substack

      By Master Login | Comments are Closed

      By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative,Read more

    • The Ethics of Knowing: Data, Bias, and Responsibility

      By Taylor Voges | Comments are Closed

      It can be argued that research and knowledge create ethical responsibility. Every insight starts with interpretation. Every dataset is a composition of the questions we choose to ask, the audiences selected, and the assumptions weRead more

    • Outputs vs. Outcomes: Why We Confuse Activity with Impact

      By Taylor Voges | Comments are Closed

      Dashboards are shiny. They make us feel productive, even strategic: charts tilting up, numbers in the millions, neat comparisons against competitors. But the real trap of surface‑level metrics is this: we mistake outputs for outcomes.Read more

    • The Discipline of Why

      By Taylor Voges | Comments are Closed

      Curiosity is not a weakness. It’s how we win. Every leader faces the same temptation: to accept the first answer, the first number, the first chart that looks convincing. Why resists that temptation. It refusesRead more

    • How Do You Know? The Philosophy Behind Market Intelligence

      By Taylor Voges | Comments are Closed

      By Taylor Voges, PhD and Amber Daugherty, MCM Who is the one of the most trusted technology companies in 2024? Take a moment. What comes to mind? You might name Apple, Google, or Microsoft. OrRead more

    NextPrevious

    Helping technology companies for ten years
    to grow, win, and lead through effective,
    expert-driven marketing and communications.

    Connect

    I want to hire Big Valley

    hireus@bigvalley.co


    I want to work for Big Valley

    workwithus@bigvalley.co

    Follow us
    • LinkedIn

    Recent Posts

    • Platform Watch: Substack

      By Arianna Crawford, The Social Media Explorer Platform Watch is a collection

      13 November, 2025
    • Top Conversations in Tech: September 2025 Trends

      AI Re-Accelerates, Security Operations Surge, Semis Cool Welcome to Top Conversations in

      3 November, 2025
    • The Ethics of Knowing: Data, Bias, and Responsibility

      It can be argued that research and knowledge create ethical responsibility. Every

      29 October, 2025
    Copyright 2024 Big Valley Marketing | All Rights Reserved
    • ABOUT
    • SERVICES
      • Brand Strategy
      • Marketing Strategy
      • Content Marketing
      • Corporate Communications
      • Digital and Social Marketing
      • Market Intelligence
    • CASE STUDIES
    • CULTURE
    • RESOURCES
      • Big Valley Marketing Blog
      • Pressing Matters Podcasts
      • Top Conversations in Tech
      • AI Research
    • CONTACT
    Big Valley