Blog

By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative, and uniquely meaningful approaches to reaching and interacting with their audiences. Adopting and maintaining new channels is a long-haul journeyRead more

By Arianna Crawford, The Social Media Explorer Platform Watch is a collection of posts that aims to introduce B2B marketers and communicators to new social media platforms that may enable them to generate new, innovative, and uniquely meaningful approaches to reaching and interacting with their audiences. Adopting and maintaining new channels is a long-haul journeyRead more

By Arianna Crawford The B2B marketing and communications industry is in the midst of a cultural shift in how we use social media. Our emphasis on the “old guard” platforms, like Facebook, LinkedIn, YouTube, and Twitter no longer applies the way it might have in the “build it and they will come” days of socialRead more

B2B social media isn’t boring, and it’s time we start thinking about it as strategically, creatively, and energetically as we do consumer social. For too long, B2B has been treated as the rigid, buttoned-up counterpart to consumer marketing. The assumption? Social media is best suited for B2C brands tapping into lifestyle trends and viral moments,Read more

Executing effective B2B social media is often similar to B2C social media, but also completely different. In the B2B world, it’s not as relevant or acceptable to post memes or use the “cool best friend” voice to grow your audience and engagement. Your legal team may be strict on content approvals, your starting material isRead more